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Zoom : how 12 exceptional companies are navigating the road to the next economy

Author: James M Citrin
Publisher: New York : Currency/Doubleday, 2002.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"In Citrin's new management book, Zoom, he offers in-depth analyses of thirteen market leaders - including General Motors' e-GM, BEA Systems, eBay, Sun Microsystems, and General Electric - and reveals how they are bridging the complex demands of yesterday's and today's economies. From the hard-won lessons these pioneering market leaders have learned along the way, Citrin identifies the principles that characterize  Read more...
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James M Citrin
ISBN: 0385501315 9780385501316
OCLC Number: 47221898
Description: xiv, 255 pages : illustrations, maps ; 25 cm
Contents: Akamai Technologies --
Commerce One --
The Motley Fool --
eBay --
Sun Microsystems --
StorageNetworks --
Yahoo! --
Wal-Mart.com --
General Motors/e-GM --
Cisco Systems --
BEA Systems --
General Electric.
Responsibility: James M. Citrin.
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Abstract:

"In Citrin's new management book, Zoom, he offers in-depth analyses of thirteen market leaders - including General Motors' e-GM, BEA Systems, eBay, Sun Microsystems, and General Electric - and reveals how they are bridging the complex demands of yesterday's and today's economies. From the hard-won lessons these pioneering market leaders have learned along the way, Citrin identifies the principles that characterize success today and will help chart success in the future - principles that other companies can use to redirect their thinking, resources, and energies."--Jacket.

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