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Brondmo, Hans Peter

Overview
Works: 8 works in 37 publications in 4 languages and 716 library holdings
Roles: Author
Publication Timeline
Key
Publications about Hans Peter Brondmo
Publications by Hans Peter Brondmo
Most widely held works by Hans Peter Brondmo
The Eng@ged customer : the new rules of Internet direct marketing by Hans Peter Brondmo( Book )
23 editions published between 2000 and 2007 in 3 languages and held by 556 libraries worldwide
"Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." "The Eng@ged Customer makes Brondmo's expertise available to executives, managers and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success."--Jacket
Email xing xiao ji ben jiao lian : liang shen ding zuo de shi dai lai le by Bo Lang Mo( Book )
1 edition published in 2003 in Chinese and held by 28 libraries worldwide
Las reglas del márketing directo en internet : cómo usar el e-mail para interesar y dialogar con el cliente by Hans Peter Brondmo( Book )
4 editions published between 2001 and 2002 in Spanish and held by 20 libraries worldwide
Guang jie ke yuan : Email xing xiao ji ben jiao lian by Hans Peter Brondmo( Book )
2 editions published in 2001 in Chinese and held by 18 libraries worldwide
Engaged customer : the new rules of Internet direct marketing by Hans Peter Brondmo( Book )
4 editions published between 2002 and 2007 in English and Undetermined and held by 1 library worldwide
Fidelização : como conquistar e manter clientes na era da Internet by Hans Peter Brondmo( Book )
1 edition published in 2001 in Portuguese and held by 1 library worldwide
Controltalk : an approach to an object oriented distributed control system by Hans Peter Brondmo( Archival Material )
1 edition published in 1986 in English and held by 1 library worldwide
The engaged customer by Hans Peter Brondmo( file )
1 edition published in 2014 in English and held by 0 libraries worldwide
In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away' How do you turn casual, anonymous surfers into profitable, "engaged" customers'</ The answers to these questions can be found in <The Eng@ged Customer</, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships.</ A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, and eBags.com.</ <The Eng@ged Customer</ makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.</ While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to</ -design email communications and marketing programs that have your customers complaining if they don't hear from you> -understand and manage customer information so that you can "get to know" each and every customer--even if you've got millions> -avoid spam and the potential nightmare of privacy violations> -anticipate the organizational impact of customer-focused Internet direct marketing> -define, measure, and track your success.>> Whether you are an executive or a manager, <The Eng@ged Customer</ will show you: </ -how to keep your customers coming back> -how to rise above the increasing Internet clutter> -how to become the trusted voice that your customers rely on.>>
 
Languages
English (25)
Chinese (5)
Spanish (4)
Portuguese (1)
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