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Sisodia, Rajendra

Overview
Works: 26 works in 86 publications in 5 languages and 4,397 library holdings
Roles: Editor
Classifications: HF5415, 658.8
Publication Timeline
Key
Publications about Rajendra Sisodia
Publications by Rajendra Sisodia
Most widely held works by Rajendra Sisodia
Does marketing need reform? fresh perspectives on the future by Jagdish N Sheth( file )
15 editions published in 2006 in English and held by 1,166 libraries worldwide
This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing--the synergistic alignment of company, individual, and societal interests
Conscious capitalism : liberating the heroic spirit of business by John Mackey( Book )
9 editions published between 2013 and 2014 in English and held by 1,018 libraries worldwide
In this book, Whole Foods Market cofounder and professor and Conscious Capitalism, Inc. cofounder argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can, and do, work to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets: higher purpose, stakeholder integration, conscious leadership, and conscious culture and management, to build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of this movement the authors argue that aspiring leaders and business builders need to continue on this path of transformation for the good of both business and society as a whole. This book advances both a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness. It provides a new lens for individuals and companies looking to build a more cooperative, human, and positive future
Firms of endearment : how world-class companies profit from passion and purpose by Rajendra Sisodia( Book )
14 editions published between 2007 and 2014 in English and held by 963 libraries worldwide
From the Publisher: Love, Joy, Authenticity, and Soul: Building Winning Businesses in the New Age of Transcendence. Why today's most humane companies are blowing away the S & P 500 averages. Increasing "share of heart": delivering the emotional, experiential, and social value your stakeholders are demanding. 30 powerful case studies, including CarMax, Timberland, Jordan's Furniture, Trader Joe's, Wegmans, and Toyota. Today's best companies get it. From Costco to Commerce Bank, Wegmans to Whole Foods: they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's "politically correct": because it's the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom "loyalty" isn't just real: it's palpable and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You'll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great-truly great-this is your blueprint. We're entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today's most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value-not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It's not about "corporate social responsibility": it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining "share of heart," not just share of wallet. It's about aligning stakeholders' interests, not just juggling them. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust-and how to get there from wherever you are now
The rule of three : surviving and thriving in competitive markets by Jagdish N Sheth( Book )
5 editions published in 2002 in English and held by 483 libraries worldwide
Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding."--BOOK JACKET
The 4 A's of marketing : creating value for customers, companies and society by Jagdish N Sheth( Book )
7 editions published in 2012 in English and held by 365 libraries worldwide
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer's eyes. This ability has become an absolute necessity for success in today's hyper-competitive marketplace
Tectonic shift : the geoeconomic realignment of globalizing markets by Jagdish N Sheth( Book )
6 editions published between 2005 and 2006 in English and held by 265 libraries worldwide
"While the world is still coming to grips with the implications of globalization, Tectonic Shift investigates what the globe's economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces. Based on extensive study and analysis, the authors of this compelling book argue that regionalization will replace the much celebrated globalization, characterized by extensive North-South integration between developed and developing nations. They describe how the world is evolving into three huge economic and political unions, which will take shape by 2020."--BOOK JACKET
The 4 A's of Marketing Creating Value for Customer, Company and Society by Jagdish N Sheth( Computer File )
4 editions published between 2011 and 2012 in English and held by 37 libraries worldwide
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the ""4A's."" The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of marketin
Qi ye jing zheng you shi : san qiang ding li de shi chang xin ju mian by Si Xie( Book )
1 edition published in 2002 in Chinese and held by 29 libraries worldwide
Firms of endearment : the pursuit of purpose and profit by Rajendra Sisodia( Book )
1 edition published in 2007 in English and held by 18 libraries worldwide
The consolidation of the information industry, a paradigm shift : the research report ( Book )
2 editions published in 1996 in English and held by 12 libraries worldwide
Das Gesetz der Drei : warum immer drei Unternehmen einen Markt beherrschen und Nischenanbieter trotzdem grosse Chancen haben by Jagdish N Sheth( Book )
1 edition published in 2003 in German and held by 11 libraries worldwide
Managerial marketing : current thought by Jagdish N Sheth( Book )
2 editions published in 2010 in English and held by 4 libraries worldwide
Primal leadership [realizing the power of emotional intelligence] by Daniel Goleman( Sound Recording )
1 edition published in 2002 in English and held by 4 libraries worldwide
Set consists of an audiocassette with excerpts from Primal Leadership: Realizing the Power of Emotional Intelligence, by Daniel Goleman, Richard Boyatzis, and Annie McKee, on side 1 and from The Rule of Three: Surviving and Thriving in Competitive Markets, by Jagdish Sheth and Rajendra Sisodia, on side 2; and two transcripts, one for each side. Excerpts provide business lessons from each book. The summary of Primal Leadership examines the true impact of emotional intelligence on your effectiveness as a leader of a team, group, or corporation. Explains that by tracing the roots of effective leadership to the neuro-science of emotion in the limbic system of the brain, the authors have come up with a workable plan that anyone can follow to take charge of groups in ways that produce long-lasting results. The summary of The Rule of Three explains why most industries are dominated by three major players, or "generalists," that control between 70 and 90 percent of the market. Shows that natural competitive forces shape the vast majority of companies under "the Rule of Three." Offers counterintuitive insights and suggested strategies for the "Big Three" players, mid-sized companies that may want to mount a challenge to the "Big Three, " and for specialists striving to flourish in the shadow of industry giants. Provides research-based insights into market dynamics. Part 1 is the audiocassette; part 2 is the transcript for Primal Leadership; and part 3 is the transcript for The Rule of Three
The rule of three : why only three major competitors will survive in any market by Jagdish N Sheth( Book )
1 edition published in 2002 in English and held by 3 libraries worldwide
The 4A's of marketing : creating value for customers, companies and society by Jagdish N Sheth( Book )
1 edition published in 2012 in English and held by 3 libraries worldwide
Firms of endearment how world-class companies profit from passion and purpose by Rajendra Sisodia( Sound Recording )
1 edition published in 2007 in English and held by 2 libraries worldwide
It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today's most successful companies are those who've brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. [This book] illuminates this: the most fundamental transformation in capitalism since Adam Smith. It's not a book about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they've earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It's about gaining "share of heart," not just share of wallet. It's about aligning the interests of all your stakeholders, not just juggling them. It's about understanding how the "new rules of capitalism" mirror the self-actualization focus of our aging society. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now. -http://www.booksinprint.com
Tectonic shift by Jagdish N Sheth( Book )
1 edition published in 2006 in English and held by 2 libraries worldwide
Market information and decision support system by Rajendra Sisodia( Book )
2 editions published in 1995 in English and held by 2 libraries worldwide
Kot hǣng lēk sām by Jagdish N Sheth( Book )
2 editions published in 2005 in Thai and held by 2 libraries worldwide
3 no hōsoku : Subete no kigyō o shihaisuru bijinesu ōgonritsu by Jagdish N Sheth( Book )
4 editions published in 2002 in Japanese and held by 2 libraries worldwide
 
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Alternative Names
Sisodia, Raj.
Sisodia, Raj, 1958-
Sisodia, Rajendra.
Sisodia, Rajendra S.
シソーディア, ラジェンドラ
Languages
English (72)
Japanese (4)
Thai (2)
German (1)
Chinese (1)
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