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Wiefels, Paul

Works: 1 works in 12 publications in 1 language and 253 library holdings
Roles: Author
Classifications: HC79.H53, 658.8
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Publications about Paul Wiefels
Publications by Paul Wiefels
Most widely held works by Paul Wiefels
The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado by Paul Wiefels( Book )
12 editions published between 2002 and 2014 in English and held by 231 libraries worldwide
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy
English (12)
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