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Johnson, Lisa 1967-

Overview
Works: 8 works in 35 publications in 3 languages and 4,004 library holdings
Genres: Abstracts 
Roles: Author
Classifications: HC79.C6,
Publication Timeline
Key
Publications about Lisa Johnson
Publications by Lisa Johnson
Most widely held works by Lisa Johnson
Don't think pink : what really makes women buy--and how to increase your share of this crucial market by Lisa Johnson( Book )
20 editions published between 2004 and 2005 in 3 languages and held by 1,272 libraries worldwide
"Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power."--Jacket
Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers by Lisa Johnson( Book )
7 editions published between 2006 and 2014 in English and held by 930 libraries worldwide
"In Mind Your Xs and Ys, Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings - for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few." "This book is packed with case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your Xs and Ys equips anyone who wants to reach these consumers - brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists - with the know-how to transform market research into profitable strategies."--Jacket
The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )
1 edition published in 2013 in English and held by 17 libraries worldwide
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Premiere CPS video review human resource management ( visu )
1 edition published in 1994 in English and held by 9 libraries worldwide
Designed for secretaries who are preparing for the Certified Professional Secretary examination, earning points towards CPS recertification, or building skills as an office professional
Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers by Lisa Johnson( Sound Recording )
2 editions published between 2006 and 2007 in English and held by 5 libraries worldwide
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twenty somethings. But how to win their attention and loyalty? In [this book, the author] proves that the buying habits of 18-to-40-year-olds can be anticipated. [In the book], she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few. This revolutionary book is packed with case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. [She] analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. [In the book, she also] equips anyone who wants to reach these consumers - brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists - with the know-how to transform market research into profitable strategies. Members of Generations X and Y are the most coveted and hard-to-reach consumers in the marketplace.-Dust jacket
Don't think pink what really makes women buy-and how to increase your share of this crucial market by Lisa Johnson( Sound Recording )
1 edition published in 2004 in English and held by 1 library worldwide
Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually. Is your business doing absolutely everything it can to tap into this immense market? [This book] will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers.-Dust jacket
Mind your x's & y's by Lisa Johnson( Sound Recording )
1 edition published in 2006 in English and held by 1 library worldwide
E-mail marketing best practices by Richard K Howe( Computer File )
2 editions published in 2005 in English and held by 0 libraries worldwide
 
Alternative Names
ジョンソン, リサ
Languages
English (32)
Spanish (2)
Japanese (1)
Covers
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