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Simmons, Mark marketing analyst

Works: 5 works in 20 publications in 6 languages and 316 library holdings
Genres: History 
Roles: Author
Classifications: HF5415, 658.8
Publication Timeline
Publications about Mark Simmons
Publications by Mark Simmons
Most widely held works by Mark Simmons
Punk marketing : get off your ass and join the revolution by Richard Laermer( Book )
10 editions published between 2007 and 2009 in 3 languages and held by 271 libraries worldwide
"In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics."--Jacket
Punk marketing by Richard Laermer( Book )
5 editions published between 2008 and 2014 in 4 languages and held by 16 libraries worldwide
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff'products, services, entertainment'and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed'one they have branded "Punk Marketing"'and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers'or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot'soon to be heard 'round the world'of a long-awaited and breathless uprising that businesses want, deserve, and desperately need
Mark - my words : memories of a Bishopsworth man by Mark Simmons( Book )
2 editions published in 1980 in English and held by 12 libraries worldwide
P'ŏngk'ŭ mak'et'ing : pijuryu ka twiŏp'ŭn mak'et'ing hyŏngmyŏng = Punk marketing by Richard Laermer( Book )
1 edition published in 2010 in Korean and held by 1 library worldwide
Poll tax rebellion by Danny Burns( Book )
2 editions published in 1992 in English and held by 1 library worldwide
Alternative Names
시몬스, 마크
English (11)
Chinese (4)
Spanish (2)
Turkish (1)
Indonesian (1)
Korean (1)
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