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Bernoff, Josh

Overview
Works: 27 works in 91 publications in 10 languages and 3,267 library holdings
Roles: Author, Narrator
Classifications: HC79.I55, 303.4833
Publication Timeline
Key
Publications about Josh Bernoff
Publications by Josh Bernoff
Most widely held works by Josh Bernoff
Groundswell : winning in a world transformed by social technologies by Charlene Li( Book )
28 editions published between 2008 and 2011 in 3 languages and held by 1,641 libraries worldwide
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover
Empowered unleash your employees, energize your customers, and transform your business by Josh Bernoff( file )
9 editions published between 2010 and 2013 in English and held by 576 libraries worldwide
The authors present listeners a means for taking on one of the great business challenges of the 21st century. Armed with knowledge gained through social networking, customers are savvier than ever before. Bernoff and Schadler show business leaders ways to embrace this phenomenon and grow their business in new and imaginative ways
Empowered : unleash your employees, energize your customers, transform your business by Josh Bernoff( Book )
9 editions published in 2010 in English and held by 560 libraries worldwide
""Empowered delivers insight into one of the most underused opportunities for major marketerst︣apping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the all-too-rare category of business books that don't just tell you what to do but also offer a framework for how to do it."A︣bbey Klaassen Executive Editor, Advertising Age" ""When Josh talks, big companies listen. Let Josh and Ted show you what more and more companies are figuring out the hard way: the world has changed, forever."S︣eth Godin Author, Linchpin" ""For years, business books have been telling marketers to empower customers through digital channels. Empowered is even more relevant given today's realities. It gives us the tools to align our marketing strategy with the expectations of our already-empowered customers."G︣eorges-Edouard Dias Senior Vice President, Digital Business, L'Oreal" ""Our personal and business worlds have changeda︣nd Empowered is the blueprint for digital immigrants and natives to successfully participate."S︣tephen Gillett Chief Information Officer, General Manager of Digital Ventures, Starbucks Coffee Company" ""Customers today insist on innovation. Recognizing this reality, organizations in the twenty-first century must engage and energize creative employees to establish sustainable differentiation and drive results. In this timely book, Bernoff and Schadler provide practical thinking based on dozens of case studies and offer insight on how best to unleash the creative forces within your company."--Shaygan Kheradpir Executive Vice President and Chief Information Officer, Verizon" "is your company empowered for success?"
Marketing in the groundswell by Charlene Li( Book )
4 editions published in 2009 in English and held by 125 libraries worldwide
Groundswell winning in a world transformed by social technologies by Charlene Li( Sound Recording )
8 editions published between 2008 and 2013 in English and held by 92 libraries worldwide
Two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With twenty-five vivid cases from around the world -- from health care to retail to consumer goods to business services -- Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers
Facebook, YouTube, Xing & Co. : gewinnen mit Social Technologies by Charlene Li( Book )
1 edition published in 2009 in German and held by 54 libraries worldwide
Immer mehr Menschen nutzen "Social Technologies": Internet-Plattformen wie Facebook, YouTube und Twitter sowie Tools wie Podcasts, Wikis und Blogs, wo sie sich online austauschen. Dort finden sie, was sie suchen - Informationen, Produkte, Geschäftspartner oder einfach jemanden zum Chatten. Viele Unternehmen tun sich schwer mit den Social Technologies: Sie sind es nicht gewohnt, dass sich Kunden ganz unverblümt zu ihren Produkten äußern, statt die "offizielle" Produktwerbung zu schlucken. Aber ob es den Unternehmen gefällt oder nicht: Die Bedeutung der Social Technologies nimmt ständig weiter zu. Unternehmen, die diesen Trend ignorieren, sind jetzt schon erheblich im Nachteil gegenüber ihren Wettbewerbern - wer die Herausforderung annimmt, kann davon stark profitieren. Charlene Li und Josh Bernoff zeigen, wie Social Technologies funktionieren - und wie Unternehmen sie strategisch für sich nutzen können. Mehr als zwanzig konkrete Fallbeispiele zeigen, wie führende Unternehmen aus aller Welt und in ganz verschiedenen Branchen mit Social Technologies ihren Umsatz und ihren Gewinn steigern - und was Führungskräfte in allen Unternehmen davon lernen können. Charlene Li, vormals bei Forrester Research, ist nun als unabhängige Vordenkerin und Beraterin tätig. Josh Bernoff ist Vice President und Principal Analyst bei Forrester Research. Er rief kontinuierlich erhobene Umfragen zu Technologiethemen bei Forrester Research ins Leben. Durch seine Forschungen versucht er eine Antwort auf die Frage zu geben, wie Menschen Technologien nutzen
Empowered - Die neue Macht der Kunden Wie Unternehmen und ihre Mitarbeiter Facebook & Co. nutzen können by Josh Bernoff( Book )
2 editions published in 2011 in German and held by 41 libraries worldwide
Wang ke sheng jing : cheng gong lu huo ren xin de she qun mei ti xing xiao by Charlene Li( Book )
2 editions published in 2009 in Chinese and held by 38 libraries worldwide
Groundswell by Charlene Li( Book )
1 edition published in 2011 in Dutch and held by 35 libraries worldwide
Overzicht voor ondernemers en managers van de actuele trends en ontwikkelingen op het gebied van social media en de mogelijkheden om deze met succes in te zetten voor bedrijf of organisatie
The mobile mind shift : engineer your business to win in the mobile moment by Ted Schadler( Book )
2 editions published in 2014 in English and held by 33 libraries worldwide
El mundo groundswell : cómo aprovechar los movimientos sociales espontáneos de la Red by Charlene Li( Book )
6 editions published between 2008 and 2009 in Spanish and held by 26 libraries worldwide
En todo momento, los consumidores, a través de infinidad de blogs, están informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas. El auge de sitios de encuentro como Facebook, MySpace y tantos otros han dado nacimiento a un nuevo fenómeno de movimientos sociales conectados y surgidos como oleadas a través de Internet. A este movimiento los autores del libro lo llaman el mundo Groundswell. A uno le puede gustar o no esta nueva tendencia social, pero lo que no puede hacer es ignorarla. Con muchos ejemplos y datos estadísticos, este libro le ayudará a entender mejor estos nuevos movimientos sociales y a saber cómo participar en ellos y aprovechar todo su potencial
The mobile mind shift : engineer your business to win in the mobile moment by Ted Schadler( file )
1 edition published in 2014 in English and held by 7 libraries worldwide
Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestle are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: Find your customer's most powerful mobile moments with a mobile moment audit. Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. Manufacture mobile moments as Krispy Kreme does - it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It's how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond
Groundswell : vinderstrategier i en verden af sociale teknologier ( Book )
1 edition published in 2009 in Danish and held by 7 libraries worldwide
Chuang xin tui dong zhe by Josh Bernoff( Book )
1 edition published in 2011 in Chinese and held by 4 libraries worldwide
Featured book review Groundswell by Andrew B Clancy( file )
2 editions published in 2008 in English and held by 4 libraries worldwide
L'onda anomala : interagire e collaborare con i consumatori ribelli by Charlene Li( Book )
1 edition published in 2008 in Italian and held by 3 libraries worldwide
Guranzūeru : Sōsharu tekunorojī ni yoru kigyō senryaku by Charlene Li( Book )
2 editions published in 2008 in Japanese and held by 3 libraries worldwide
Empowered : slip dine medarbejdere løs i de sociale og mobile medier ( Book )
1 edition published in 2010 in Danish and held by 3 libraries worldwide
Om hvordan virkomhedsledelsen kan give sine medarbejdere chancen for at bruge den moderne teknologi og de sociale medier optimalt, så virksomheden får glade kunder, som taler om virksomheden
Enpawādo : Sōsharu media o saidai katsuyōsuru soshiki taisei by Josh Bernoff( Book )
2 editions published in 2011 in Japanese and held by 3 libraries worldwide
Marketing technologii społecznych : Groundswell czyli jak wykorzystać Web 2.0 w twojej firmie by Charlene Li( Book )
1 edition published in 2009 in Polish and held by 2 libraries worldwide
 
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Alternative Names
バーノフ, ジョシュ
Languages
English (61)
Spanish (6)
Japanese (4)
German (3)
Chinese (3)
Danish (2)
Italian (1)
Polish (1)
Dutch (1)
Finnish (1)
Covers
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