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Anderson, Kristian

Works: 3 works in 10 publications in 1 language and 253 library holdings
Roles: Author
Publication Timeline
Publications about Kristian Anderson
Publications by Kristian Anderson
Publications by Kristian Anderson, published posthumously.
Most widely held works about Kristian Anderson
Most widely held works by Kristian Anderson
Generation Y-not: The Millennial Generation at a glance and its connection to museums by Kristian Anderson( file )
1 edition published in 2007 in English and held by 2 libraries worldwide
Like every generation before, today's young adults are unique consumers and producers of culture. A new generation has caught the attention of marketers and educators looking to understand the best ways to capture their various forms of capital. This paper will present a demographic overview of the early Millennials age 18-25 and the cultural trends that have shaped the ways they spend their discretionary time and income. By taking into account the preferred way that Millennials acquire data, approach free choice learning and consume pop culture, museums and other cultural institutions can tailor their offerings so that they are more "Millennial friendly". This paper will touch on the forms of capital, financial and otherwise, that a museum can expect to draw upon when it makes the choice to target Millennials. By committing to the Millennials, our institutions will be securing future revenue as well as volunteers and advocates
English (10)
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