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Sheth, Jagdish N.

Works: 373 works in 839 publications in 1 language and 17,181 library holdings
Genres: Case studies  Periodicals  Conference proceedings  History 
Roles: Editor
Classifications: HF5415, 658.8
Publication Timeline
Publications about Jagdish N Sheth
Publications by Jagdish N Sheth
Most widely held works about Jagdish N Sheth
Most widely held works by Jagdish N Sheth
Does marketing need reform? fresh perspectives on the future by Jagdish N Sheth( file )
16 editions published in 2006 in English and held by 1,172 libraries worldwide
This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing--the synergistic alignment of company, individual, and societal interests
ValueSpace winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal( file )
11 editions published in 2001 in English and held by 973 libraries worldwide
"UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and other customer loyalty leaders, discussing strategy with senior executives - and observing those strategies in action - to construct a blueprint for market success in today's fiercely competitive, global business environment." "What emerges is a portrait of corporate success, of gaining maximum value from each corporate resource and passing that value along - to customers, shareholders, and employees alike." "Decision makers at every level can look to these illuminating interviews and analyses to discover specific answers and proven solutions."--BOOK JACKET
Firms of endearment : how world-class companies profit from passion and purpose by Rajendra Sisodia( Book )
13 editions published between 2007 and 2014 in English and held by 960 libraries worldwide
From the Publisher: Love, Joy, Authenticity, and Soul: Building Winning Businesses in the New Age of Transcendence. Why today's most humane companies are blowing away the S & P 500 averages. Increasing "share of heart": delivering the emotional, experiential, and social value your stakeholders are demanding. 30 powerful case studies, including CarMax, Timberland, Jordan's Furniture, Trader Joe's, Wegmans, and Toyota. Today's best companies get it. From Costco to Commerce Bank, Wegmans to Whole Foods: they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's "politically correct": because it's the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom "loyalty" isn't just real: it's palpable and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You'll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great-truly great-this is your blueprint. We're entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today's most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value-not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It's not about "corporate social responsibility": it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining "share of heart," not just share of wallet. It's about aligning stakeholders' interests, not just juggling them. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust-and how to get there from wherever you are now
Deregulation and competition lessons from the airline industry by Jagdish N Sheth( file )
9 editions published in 2007 in English and held by 842 libraries worldwide
This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how a paradigm shift is taking place. The core reason for the paradigm shift in the airline industry is linked to the big-bang approach to deregulation. The U.S. airline industry has been taken as an in-depth case study. There are lessons to be learned from the U.S., as Europe and Asia undergo the (airline) deregulation experience, from a public policy as well as a corporate perspective. The book also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant theory as well as their own research to predict and explain which (and what kind of) airlines are likely to succeed (how), and fail (why) in domestic and international markets. Downfall of legacy carriers and rise of discount carriers is analyzed in detail. The analysis is non technical as it is intended for a broader audience than airline and management professionals
The theory of buyer behavior by John A Howard( Book )
10 editions published in 1969 in English and Undetermined and held by 691 libraries worldwide
Handbook of relationship marketing by Jagdish N Sheth( Book )
15 editions published between 1999 and 2001 in English and held by 605 libraries worldwide
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing
The customer is key : gaining an unbeatable advantage through customer satisfaction by Milind M Lele( Book )
13 editions published between 1987 and 1994 in English and held by 588 libraries worldwide
Based on extensive research at a wide variety of companies. The authors show that management can take a more creative approach than only cost minimization to meet the competitve challenge
Winning back your market : the inside stories of the companies that did it by Jagdish N Sheth( Book )
4 editions published in 1985 in English and held by 584 libraries worldwide
Marketing theory : evolution and evaluation by Jagdish N Sheth( Book )
10 editions published in 1988 in English and held by 558 libraries worldwide
The self-destructive habits of good companies : and how to break them by Jagdish N Sheth( Book )
8 editions published between 2007 and 2009 in English and held by 519 libraries worldwide
"Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to - and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday's most widely praised corporate icons, you'll learn how companies slip into "addiction" and slide off the rails ... why some never turn around ... and how others achieve powerful turnarounds, moving on to unprecedented levels of success."--BOOK JACKET
The rule of three : surviving and thriving in competitive markets by Jagdish N Sheth( Book )
6 editions published in 2002 in English and held by 484 libraries worldwide
Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding."--BOOK JACKET
Clients for life : how great professionals develop breakthrough relationships by Jagdish N Sheth( Book )
5 editions published between 2000 and 2002 in English and held by 483 libraries worldwide
"... illustrates the most important attributes and strategies of extraordinary client advisers and shows how you can use them to enrich your own relationships."--Dust jacket
Bringing innovation to market : how to break corporate and customer barriers by Jagdish N Sheth( Book )
10 editions published in 1987 in English and held by 450 libraries worldwide
Consumer and industrial buying behavior ( Book )
10 editions published between 1977 and 1979 in English and Undetermined and held by 378 libraries worldwide
The 4 A's of marketing : creating value for customers, companies and society by Jagdish N Sheth( Book )
7 editions published in 2012 in English and held by 365 libraries worldwide
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer's eyes. This ability has become an absolute necessity for success in today's hyper-competitive marketplace
Models of buyer behavior: conceptual, quantitative, and empirical by Jagdish N Sheth( Book )
5 editions published in 1974 in English and held by 351 libraries worldwide
Research in consumer behavior ( serial )
in English and held by 348 libraries worldwide
Contemporary views on marketing practice ( Book )
5 editions published between 1987 and 1988 in English and held by 347 libraries worldwide
Multivariate methods for market and survey research ( Book )
12 editions published between 1976 and 2011 in English and held by 344 libraries worldwide
A theory of political choice behavior by Bruce I Newman( Book )
6 editions published between 1986 and 1987 in English and held by 308 libraries worldwide
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Alternative Names
Sheth, Jag N.
Sheth, Jag N., 1938-
Sheth, Jagdish.
Sheth, Jagdish 1938-
Sheth, Jagdish (Jagdish N.)
Sheth, Jagdish N.
جاغديش شيث، 1938-
シェス, J. N
シェス, ジャグ
シース, ジャグディシュ・N
English (181)
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