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Greyser, Stephen A.

Overview
Works: 97 works in 289 publications in 2 languages and 5,272 library holdings
Genres: Case studies  Conference papers and proceedings 
Roles: Author, Editor, Other
Classifications: HF5827, 659.1
Publication Timeline
Key
Publications about Stephen A Greyser
Publications by Stephen A Greyser
Most widely held works by Stephen A Greyser
Cases in advertising and communications management by Stephen A Greyser( Book )
34 editions published between 1972 and 1992 in English and held by 801 libraries worldwide
Advertising in America; the consumer view by Raymond Augustine Bauer( Book )
20 editions published between 1968 and 1980 in 3 languages and held by 729 libraries worldwide
Managing cooperative advertising : a strategic approach by Robert F Young( Book )
10 editions published between 1983 and 1984 in English and Undetermined and held by 559 libraries worldwide
Marketing research and knowledge development : an assessment for marketing management by John G Myers( Book )
10 editions published in 1980 in English and held by 530 libraries worldwide
Advanced cases in marketing management by Edward Collins Bursk( Book )
11 editions published in 1968 in English and Undetermined and held by 351 libraries worldwide
Cultural policy and arts administration by Stephen A Greyser( Book )
6 editions published in 1973 in English and held by 294 libraries worldwide
Cases in marketing management by Edward Collins Bursk( Book )
12 editions published in 1975 in English and Undetermined and held by 277 libraries worldwide
The business of sports : text and cases on strategy and management by George Foster( Book )
8 editions published between 2004 and 2009 in English and held by 209 libraries worldwide
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology ( Book )
5 editions published between 2003 and 2005 in English and held by 196 libraries worldwide
Cases in arts administration by Thomas Cicchino Raymond( Book )
5 editions published between 1970 and 1975 in English and held by 128 libraries worldwide
Cooperative advertising : practices and problems by Robert F Young( Book )
3 editions published in 1982 in English and held by 95 libraries worldwide
Toward scientific marketing : proceedings of the winter conference, December 27-28, 1963 by American Marketing Association( Book )
3 editions published in 1964 in English and held by 80 libraries worldwide
Exploring the future of consumerism by Paul N Bloom( Book )
4 editions published in 1981 in English and held by 67 libraries worldwide
Sears, Roebuck and Company : the dishwasher recall by Steven L Diamond( Book )
5 editions published in 1977 in English and held by 67 libraries worldwide
Americans' attitudes toward consumerism by Stephen A Greyser( Book )
3 editions published in 1977 in English and held by 62 libraries worldwide
Improving business and academic collaboration on research in marketing by Stephen A Greyser( Book )
2 editions published in 1977 in English and held by 55 libraries worldwide
Marketing issues : challenges for marketing in the 1980's by Stephen A Greyser( Book )
3 editions published in 1980 in English and held by 50 libraries worldwide
Recommended cases in marketing--the experts' choices by Stephen A Greyser( Book )
2 editions published in 1979 in English and held by 49 libraries worldwide
Consumer research inputs to public policy and legal decisions : workshop report, summary version by William L Wilkie( Book )
2 editions published in 1974 in English and held by 39 libraries worldwide
 
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Alternative Names
Greyser, Stephen Abel 1935-
グレイサー, S. A
Languages
English (145)
Japanese (2)
Covers
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