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Cranfield School of Management

Overview
Works: 660 works in 768 publications in 1 language and 3,407 library holdings
Genres: Periodicals  Directories  Catalogs  Bibliography 
Roles: Editor
Classifications: HD30.4, 658.0072
Publication Timeline
Key
Publications about Cranfield School of Management
Publications by Cranfield School of Management
Most widely held works about Cranfield School of Management
 
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Most widely held works by Cranfield School of Management
Essential skills for management research by David Partington( file )
3 editions published in 2002 in English and held by 1,049 libraries worldwide
This book in in electronic format
Policy and practice in European human resource management : the Price Waterhouse Cranfield survey ( Book )
5 editions published in 1994 in English and held by 243 libraries worldwide
Marketing management : a relationship marketing perspective by Cranfield School of Management( Book )
13 editions published in 2000 in English and held by 213 libraries worldwide
This introduction to the principles of marketing management has a relationship perspective integrated throughout. Contributors explore five key areas: the role of relationship marketing in business; the customer retention audit; creating customer value through the expanded marketing mix; planning and organizing for relationship marketing; and relationship marketing in action. Using graphics, mini case studies and numerous real world examples, this text is aimed at MBA students, postgraduates and professionals seeking an introduction to leading edge management and marketing thinking. An instructor's manual providing overhead masters and teaching notes supports the text. This will also include a long case study of Guinness plc, which lecturers can use in seminar or project work
Cranfield on corporate sustainability ( file )
6 editions published in 2012 in English and held by 202 libraries worldwide
Business schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. This book aims to provide a roadmap both for business students the leaders of tomorrow and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda.With contributions from more than 30 Cranfield faculty and associates across multiple management disciplines, the book emphasises the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organisations DNA
Advances in consumer marketing ( Book )
2 editions published in 1994 in English and held by 85 libraries worldwide
Management Focus ( Computer File )
in English and No Linguistic Content and held by 77 libraries worldwide
The future of services management ( Book )
3 editions published in 1994 in English and held by 77 libraries worldwide
Reconfiguring European logistics systems by Kevin A O'Laughlin( Book )
1 edition published in 1993 in English and held by 61 libraries worldwide
The Cranfield new entrepreneur : making your ideas work by Peter Saunders( Book )
1 edition published in 1989 in English and held by 41 libraries worldwide
E-marketing : improving marketing effectiveness in a digital world by Malcolm McDonald( Book )
2 editions published in 1999 in English and held by 34 libraries worldwide
Research paper series ( Computer File )
in Undetermined and held by 33 libraries worldwide
An introduction to marketing plans how to prepare them, how to use them by Malcolm McDonald( visu )
2 editions published between 2000 and 2005 in English and held by 30 libraries worldwide
This video provides a complete programme of study that will help you resolve your company's marketing planning problems
Profiting from eCRM : making the new marketing work by Hugh Wilson( Book )
2 editions published in 2001 in English and held by 29 libraries worldwide
Customer relationship management (CRM) : building the business case by Lynette Ryals( Book )
2 editions published in 2000 in English and held by 29 libraries worldwide
Developing a high-performance workforce : practical strategies for exploiting knowledge in the intelligent enterprise by Karin Breu( Book )
3 editions published in 2002 in English and held by 27 libraries worldwide
Karin Breu and Geoff Smith show how to deliver the information that managers need to the managers who want it and suddenly the sullied reputation of knowledge management is repaired and it stops being a fad and starts delivering results
The management of expatriates by Chris Brewster( Book )
2 editions published between 1987 and 1991 in English and held by 27 libraries worldwide
Corporate responsibility and sustainability leadership and organizational change ( file )
1 edition published in 2009 in English and held by 23 libraries worldwide
Mental well-being in the workplace : a resource pack for management training and development by Noeleen Doherty( Book )
1 edition published in 1998 in English and held by 22 libraries worldwide
Creating a resilient workforce : managing the up-side of downsizing by Kusum Sahdev( Book )
1 edition published in 2001 in English and held by 22 libraries worldwide
Single desk selling in the export of apples & pears from New Zealand : a review of the arrangement used by the New Zealand Apple & Pear Marketing Board by Murray Steele( Book )
1 edition published in 1995 in English and held by 21 libraries worldwide
" ... considers the performance of the NZAPMB from an international perspective"--P. 1
 
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Alternative Names
Cranfield institute of technology. Cranfield school of management
Cranfield Institute of Technology. School of Management
Cranfield University. Cranfield School of Management
Cranfield university school of management
School of Management
School of Management Cranfield
Languages
English (66)
Covers
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