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Quelch, John A.

Overview
Works: 241 works in 551 publications in 4 languages and 8,387 library holdings
Genres: Case studies 
Roles: Author, Editor, Host, Narrator, Other, Interviewer
Classifications: HF1416, 658.8
Publication Timeline
Key
Publications about John A Quelch
Publications by John A Quelch
Most widely held works by John A Quelch
How to market to consumers : 10 ways to win by John A Quelch( Book )
8 editions published between 1988 and 1989 in English and held by 668 libraries worldwide
Cases in advertising and promotion management by John A Quelch( Book )
24 editions published between 1983 and 1994 in English and held by 574 libraries worldwide
All business is local : why place matters more than ever in a global, virtual world by John A Quelch( Book )
13 editions published in 2012 in English and Chinese and held by 527 libraries worldwide
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time
The global market : developing a strategy to manage across borders by John A Quelch( Book )
15 editions published in 2004 in English and held by 517 libraries worldwide
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development
Global marketing management : cases and readings by Robert D Buzzell( Book )
25 editions published between 1452 and 1995 in English and Thai and held by 507 libraries worldwide
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
Greater good : how good marketing makes for better democracy by John A Quelch( Book )
7 editions published between 2007 and 2008 in English and held by 467 libraries worldwide
"Because marketing is move democratic than politics. In Greater Good, John A. Quelch and Katherine E. Jocz argue that democracy, like a marketplace, should be driven by a healthy dialogue that benefits all parties." "When governments treat citizens more like consumers - studying their needs, encouraging their feedback, and developing long-term relationships - then democracy becomes more democratic. Managers and marketers, in turn, can learn from democracy's focus on fairness and concern for the greater good." "In a sweeping portrait of business, government, and society, the authors challenge the belief that modern marketing somehow contaminates the political process. In fact, democracy and marketing share six fundamental characteristics: value is exchanged; goods and services are consumed; decisions involve free choice; information must flow freely; a majority of the population actively engages in the process; and they seek to involve as many people as possible." "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying not products, but solutions - not functions, but benefits."--Jacket
Strategic marketing management by Benson P Shapiro( Book )
24 editions published between 1985 and 2005 in English and held by 429 libraries worldwide
A Harvard casebook for marketing management courses. The framework of the text focuses more on strategy in covering the marketing process and less on research and implementation. Textual notes provide background and lead-in to Harvard cases
Ethics in marketing by N. Craig Smith( Book )
13 editions published between 1992 and 1996 in English and held by 386 libraries worldwide
Sales promotion management by John A Quelch( Book )
13 editions published in 1989 in English and held by 258 libraries worldwide
Multinational marketing management : cases and readings by Robert D Buzzell( Book )
15 editions published between 1987 and 1992 in English and Spanish and held by 255 libraries worldwide
Advertising & promotion management : a manager's guide to theory & practice by Paul Farris( Book )
4 editions published between 1983 and 1987 in English and held by 245 libraries worldwide
Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the management of consumer and trade promotions
Cases in strategic marketing management : business strategies in Latin America by Guillermo D'Andrea( Book )
6 editions published in 2001 in English and held by 242 libraries worldwide
Cases in strategic marketing management : business strategies in Muslim countries by John A Quelch( Book )
4 editions published in 2001 in English and held by 234 libraries worldwide
Consumer behavior for marketing managers ( Book )
3 editions published in 1984 in English and held by 210 libraries worldwide
Cases in consumer behavior by Stewart DeBruicker( Book )
10 editions published between 1980 and 1986 in English and held by 188 libraries worldwide
The new global brands : managing non-government organizations in the 21st century by John A Quelch( Book )
4 editions published between 2005 and 2006 in English and held by 150 libraries worldwide
Cases in European marketing management by John A Quelch( Book )
8 editions published in 1994 in English and Spanish and held by 141 libraries worldwide
Cases in marketing management and strategy : an Asia-Pacific perspective ( Book )
7 editions published between 1996 and 2000 in English and Chinese and held by 121 libraries worldwide
Marketing management : text and cases by Rajiv Lal( Book )
7 editions published between 2004 and 2006 in English and held by 103 libraries worldwide
Readings in modern marketing by John A Quelch( Book )
4 editions published in 2006 in English and held by 87 libraries worldwide
 
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Alternative Names
John Quelch
John Quelch American academic
Quelch, J. A.
Quelch, John 1951-
Quelch, John A.
퀄치, 존 A. 1951-
クウェルチ, ジョン・A
Languages
English (204)
Spanish (5)
Chinese (5)
Thai (1)
Covers
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