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Quelch, John A.

Overview
Works: 222 works in 545 publications in 4 languages and 7,351 library holdings
Genres: Case studies 
Roles: Author, Editor, Host, Other, Interviewer
Classifications: HF1416, 658.8
Publication Timeline
Key
Publications about John A Quelch
Publications by John A Quelch
Most widely held works by John A Quelch
Global marketing management : cases and readings by John A Quelch( Book )
40 editions published between 1452 and 1999 in 3 languages and held by 697 libraries worldwide
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
How to market to consumers : 10 ways to win by John A Quelch( Book )
9 editions published between 1988 and 1989 in English and held by 663 libraries worldwide
Cases in advertising and promotion management by John A Quelch( Book )
24 editions published between 1983 and 1994 in English and held by 577 libraries worldwide
All business is local : why place matters more than ever in a global, virtual world by John A Quelch( Book )
15 editions published in 2012 in English and Chinese and held by 528 libraries worldwide
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time
Marketing management by Benson P Shapiro( Book )
29 editions published between 1985 and 2006 in English and Chinese and held by 505 libraries worldwide
Ben shu ji lu le shu shi ge lai zi yu ha fo da xue guan li xue fang mian de jing dian an li,Zhu yao bao kuo:< shi chang xi fen:mu biao shi chang xuan ze he chan pin ding wei>,< zheng he ying xiao chuan bo>,< ji yu jia zhi de ding jia fang fa> deng
Greater good : how good marketing makes for better democracy by John A Quelch( Book )
8 editions published between 2007 and 2008 in English and held by 464 libraries worldwide
"Because marketing is move democratic than politics. In Greater Good, John A. Quelch and Katherine E. Jocz argue that democracy, like a marketplace, should be driven by a healthy dialogue that benefits all parties." "When governments treat citizens more like consumers - studying their needs, encouraging their feedback, and developing long-term relationships - then democracy becomes more democratic. Managers and marketers, in turn, can learn from democracy's focus on fairness and concern for the greater good." "In a sweeping portrait of business, government, and society, the authors challenge the belief that modern marketing somehow contaminates the political process. In fact, democracy and marketing share six fundamental characteristics: value is exchanged; goods and services are consumed; decisions involve free choice; information must flow freely; a majority of the population actively engages in the process; and they seek to involve as many people as possible." "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying not products, but solutions - not functions, but benefits."--Jacket
Ethics in marketing by N. Craig Smith( Book )
14 editions published between 1992 and 1996 in English and held by 387 libraries worldwide
Sales promotion management by John A Quelch( Book )
14 editions published in 1989 in English and held by 260 libraries worldwide
Advertising & promotion management : a manager's guide to theory & practice by Paul Farris( Book )
6 editions published between 1983 and 1987 in English and held by 245 libraries worldwide
Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the management of consumer and trade promotions
Cases in strategic marketing management : business strategies in Muslim countries by John A Quelch( Book )
4 editions published in 2001 in English and held by 238 libraries worldwide
Consumer behavior for marketing managers ( Book )
3 editions published in 1984 in English and held by 205 libraries worldwide
Cases in consumer behavior by Stewart DeBruicker( Book )
10 editions published in 1986 in English and held by 183 libraries worldwide
Marketing management : text and cases by Thomas V Bonoma( Book )
7 editions published in 1993 in English and held by 161 libraries worldwide
The new global brands : managing non-government organizations in the 21st century by John A Quelch( Book )
5 editions published between 2005 and 2006 in English and held by 156 libraries worldwide
"The New Global Brands: Managing Non-Government Organizations in the 21st Century includes 12 Harvard Business School cases involving not-for-profit organizations, and how these organizations establish brand identities worldwide. Organizations include Amnesty International, Peace Winds Japan, CARE USA, and Oxfam America. Professors John Quelch and Nathalie Laidler examine these aid organizations in terms of their success and struggles with traditional marketing issues such as establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values."--BOOK JACKET
Cases in European marketing management by John A Quelch( Book )
8 editions published in 1994 in English and Spanish and held by 140 libraries worldwide
Cases in marketing management and strategy : an Asia-Pacific perspective ( Book )
7 editions published between 1996 and 2000 in English and Chinese and held by 128 libraries worldwide
Marketing management : text and cases by Rajiv Lal( Book )
7 editions published between 2004 and 2006 in English and held by 112 libraries worldwide
Consumers, corporations and public health : a case-based approach to sustainable business ( Book )
4 editions published in 2016 in English and held by 41 libraries worldwide
'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other
Building a culture of health : a new imperative for business by John A Quelch( Book )
10 editions published in 2016 in English and held by 11 libraries worldwide
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also provides guidelines for measuring a company’s population health footprint. Examples, statistics and visuals showcase emerging corporate involvement in public health and underscore the business opportunities available to companies that invest in health. The authors offer a detailed roadmap for optimizing health-promoting actions in a rapidly evolving business and social climate across these core areas: · Planning and building a culture of health. · Consumer health: How organizations affect the safety, integrity, and healthfulness of the products and services they offer to their customers and end consumers. · Employee health: How organizations affect the health of their employees (e.g., provision of employer-sponsored health insurance, workplace practices and wellness programs). · Community health: How organizations affect the health of the communities in which they operate and do business. · Environmental Health: How organizations’ environmental policies (or lack thereof) affect individual and population health. · Implementing and sustaining a culture of health. Building a Culture of Health clarifies both a mission and a vision for use by MPH and MBA students in health management, professors in schools of public health and business schools, and business leaders and chief medical officers in health care and non-health care businesses.
 
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Alternative Names
John Quelch
John Quelch American academic
Quelch, J. A.
Quelch, John 1951-
Quelch, John A.
Quelch, John Anthony, 1951-
퀄치, 존 A. 1951-
クウェルチ, ジョン・A
Languages
English (212)
Chinese (9)
Spanish (1)
Thai (1)
Covers
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