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McKenna, Regis

Overview
Works: 88 works in 174 publications in 5 languages and 6,391 library holdings
Roles: Author of introduction
Classifications: HF5548, 658.812
Publication Timeline
Key
Publications about Regis McKenna
Publications by Regis McKenna
Most widely held works about Regis McKenna
 
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )
15 editions published between 1997 and 2005 in English and held by 2,161 libraries worldwide
The companies best equipped for the twenty-first century - Intuit, Federal Express, and McKesson Corporation, for instance - are seizing the opportunities that this real time reality presents. Their leaders understand that real time means exceptional responsiveness to customer expectations and ongoing adjustments to deliver. Fresh with inside stories from McKenna's own experience as entrepreneur and consultant to the world's most influential leaders, Real Time will move readers to think in new ways, act with lightning speed, and break sound barriers of innovation
Total access giving customers what they want in an anytime, anywhere world by Regis McKenna( file )
9 editions published in 2002 in English and held by 1,574 libraries worldwide
"What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship - and how? In this new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging - and essentially different - marketing paradigm."--BOOK JACKET
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )
4 editions published in 1985 in English and held by 682 libraries worldwide
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )
15 editions published between 1991 and 1994 in 3 languages and held by 605 libraries worldwide
Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )
4 editions published in 1989 in English and held by 604 libraries worldwide
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )
1 edition published in 1986 in English and held by 87 libraries worldwide
The idea of marketing in the real-time, total access marketplace by Regis McKenna( visu )
2 editions published in 2005 in English and held by 83 libraries worldwide
"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Le Marketing selon McKenna by Regis McKenna( Book )
3 editions published in 1985 in French and held by 59 libraries worldwide
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( file )
5 editions published between 1995 and 2002 in English and held by 45 libraries worldwide
This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )
7 editions published between 1985 and 1986 in German and held by 38 libraries worldwide
Crossing the chasm by Geoffrey A Moore( Book )
4 editions published between 1998 and 2003 in English and held by 38 libraries worldwide
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling
Wan quan tong lu xing xiao by Regis McKenna( Book )
2 editions published in 2003 in Chinese and held by 36 libraries worldwide
Relationship marketing : own the market through strategic customer relationships by Regis McKenna( Book )
5 editions published between 1991 and 1992 in English and Undetermined and held by 35 libraries worldwide
En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )
1 edition published in 1998 in French and held by 34 libraries worldwide
Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes by Regis McKenna( Book )
4 editions published between 1994 and 1995 in Spanish and held by 30 libraries worldwide
Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen by Regis McKenna( Book )
2 editions published in 2003 in German and held by 23 libraries worldwide
Tout, tout de suite : vos clients veulent un accès total by Regis McKenna( Book )
1 edition published in 2002 in French and held by 22 libraries worldwide
Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )
1 edition published in 1989 in French and held by 20 libraries worldwide
Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Mai jin na( Book )
1 edition published in 1991 in Chinese and held by 18 libraries worldwide
Real Time Marketing : der Schnellere gewinnt by Regis McKenna( Book )
1 edition published in 1998 in German and held by 18 libraries worldwide
 
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Alternative Names
Mac Kenna, Regis
MacKenna, Regis
Mc Kenna, Regis
マッケンナ, レジス
Languages
English (64)
German (11)
French (6)
Spanish (4)
Chinese (3)
Covers
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