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McKenna, Regis

Works: 65 works in 189 publications in 9 languages and 6,303 library holdings
Genres: Abstracts  Filmed lectures 
Roles: Author, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
Publications about Regis McKenna
Publications by Regis McKenna
Most widely held works about Regis McKenna
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )
21 editions published between 1997 and 2005 in 3 languages and held by 1,151 libraries worldwide
The pace of change is speeding up: we get cash in seconds from ATMs, we watch wars unfold instantaneously on television. Almost all technology today compresses to zero the time we need to acquire information, to make decisions, to deploy resources and innovate. What does all this change mean to managers who want to lead their organizations successfully in the real time world? Speed - in terms of strategic thinking. Management must be prepared for the eventuality of anything - anytime, anywhere, and in-your-face. To compete in a real time world, says McKenna, managers must create a sensing organization that constantly monitors, feeds, queries, verifies, adjusts, tries, and initiates
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna( Book )
18 editions published between 2002 and 2003 in 4 languages and held by 784 libraries worldwide
"Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology."
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )
38 editions published between 1991 and 2005 in 6 languages and held by 664 libraries worldwide
El marketing lo es todo - Nuevos tema para el nuevo marketing - Marketing de relaciones : todo comienza con el cliente - Posicionamiento del producto : el enfoque holístico - Por qué los productos triunfan. Por qué fracasan - Posición en el mercado : desarrollo de relaciones - Comunicaciones : del monólogo al diálogo - Posición empresarial de un grupo económico : sólo una cosa cuenta realmente - Desarrollo de una estrategia : marketing del conocimiento y marketing de la experiencia - Cosas con las que tropezamos en la oscuridad : los diez mayores competidores - El largo camino hacia el éxito : la historia de Macintosh
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )
6 editions published in 1985 in English and held by 636 libraries worldwide
Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )
7 editions published between 1988 and 1989 in English and Dutch and held by 582 libraries worldwide
Beschrijving van de aantasting van de vooraanstaande positie van IBM binnen de computerindustrie
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )
3 editions published between 1986 and 1990 in English and held by 86 libraries worldwide
The idea of marketing in the real-time, total access marketplace by Regis McKenna( visu )
4 editions published in 2005 in English and held by 84 libraries worldwide
"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )
13 editions published between 1995 and 2006 in English and held by 71 libraries worldwide
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. [4e p. de couv.]
Le Marketing selon McKenna by Regis McKenna( Book )
4 editions published in 1985 in French and held by 58 libraries worldwide
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )
7 editions published between 1985 and 1986 in German and held by 39 libraries worldwide
En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )
1 edition published in 1998 in French and held by 34 libraries worldwide
Tout, tout de suite : vos clients veulent un accès total by Regis McKenna( Book )
1 edition published in 2002 in French and held by 24 libraries worldwide
Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )
1 edition published in 1989 in French and held by 20 libraries worldwide
Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Mai jin na( Book )
1 edition published in 1991 in Chinese and held by 18 libraries worldwide
The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )
1 edition published in 2013 in English and held by 17 libraries worldwide
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen by Regis McKenna( Book )
1 edition published in 1990 in German and held by 14 libraries worldwide
El toque Regis : nuevas estrategias de márketing para tiempos inciertos by Regis McKenna( Archival Material )
2 editions published in 1988 in Spanish and held by 13 libraries worldwide
Real time : prepararsi all'era del consumatore mai soddisfatto by Regis McKenna( Book )
1 edition published in 1999 in Italian and held by 9 libraries worldwide
Guan xi xing xiao : dian fu chuan tong de xin xing xiao xue by Mai Ken Na( Book )
1 edition published in 1997 in Chinese and held by 9 libraries worldwide
Real time by Regis McKenna( Sound Recording )
1 edition published in 1997 in English and held by 8 libraries worldwide
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Alternative Names
Mac Kenna Regis
MacKenna Regis
Mc Kenna Regis
マッケンナ, レジス
English (89)
German (12)
Spanish (12)
French (7)
Portuguese (5)
Chinese (4)
Japanese (2)
Dutch (2)
Italian (1)
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