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McKenna, Regis

Overview
Works: 78 works in 165 publications in 5 languages and 6,266 library holdings
Genres: Abstracts 
Roles: Author of introduction
Classifications: HF5415, 658.812
Publication Timeline
Key
Publications about Regis McKenna
Publications by Regis McKenna
Most widely held works about Regis McKenna
 
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )
17 editions published between 1997 and 2005 in English and German and held by 2,145 libraries worldwide
The companies best equipped for the twenty-first century - Intuit, Federal Express, and McKesson Corporation, for instance - are seizing the opportunities that this real time reality presents. Their leaders understand that real time means exceptional responsiveness to customer expectations and ongoing adjustments to deliver. Fresh with inside stories from McKenna's own experience as entrepreneur and consultant to the world's most influential leaders, Real Time will move readers to think in new ways, act with lightning speed, and break sound barriers of innovation
Total access giving customers what they want in an anytime, anywhere world by Regis McKenna( file )
11 editions published in 2002 in English and held by 1,573 libraries worldwide
"Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology."
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )
3 editions published in 1985 in English and held by 667 libraries worldwide
Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )
4 editions published in 1989 in English and held by 595 libraries worldwide
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )
15 editions published between 1991 and 2003 in 3 languages and held by 595 libraries worldwide
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )
1 edition published in 1986 in English and held by 85 libraries worldwide
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )
12 editions published between 1995 and 2006 in English and held by 84 libraries worldwide
Examines marketing strategies for high-tech products and why they differ from those in other industries
The idea of marketing in the real-time, total access marketplace by Regis McKenna( visu )
2 editions published in 2005 in English and held by 82 libraries worldwide
"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )
7 editions published between 1985 and 1986 in German and held by 36 libraries worldwide
Wan quan tong lu xing xiao by Mai Jin Na( Book )
1 edition published in 2003 in Chinese and held by 35 libraries worldwide
Relationship marketing : own the market through strategic customer relationships by Regis McKenna( Book )
6 editions published between 1991 and 1992 in English and Undetermined and held by 34 libraries worldwide
En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )
1 edition published in 1998 in French and held by 33 libraries worldwide
Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes by Regis McKenna( Book )
4 editions published between 1994 and 1995 in Spanish and held by 31 libraries worldwide
Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen by Regis McKenna( Book )
2 editions published in 2003 in German and held by 22 libraries worldwide
Tout, tout de suite : vos clients veulent un accès total by Regis McKenna( Book )
1 edition published in 2002 in French and held by 22 libraries worldwide
Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )
1 edition published in 1989 in French and held by 20 libraries worldwide
Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Mai jin na( Book )
1 edition published in 1991 in Chinese and held by 18 libraries worldwide
Real Time Marketing : der Schnellere gewinnt by Regis McKenna( Book )
1 edition published in 1998 in German and held by 17 libraries worldwide
Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen by Regis McKenna( Book )
1 edition published in 1990 in German and held by 14 libraries worldwide
The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )
1 edition published in 2013 in English and held by 14 libraries worldwide
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
 
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Alternative Names
Mac Kenna Regis
MacKenna Regis
Mc Kenna Regis
マッケンナ, レジス
Languages
English (71)
German (13)
Spanish (4)
French (3)
Chinese (2)
Covers
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