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McKenna, Regis

Overview
Works: 66 works in 187 publications in 9 languages and 6,265 library holdings
Genres: Abstracts  Filmed lectures 
Roles: Author, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
Key
Publications about Regis McKenna
Publications by Regis McKenna
Most widely held works about Regis McKenna
 
Most widely held works by Regis McKenna
Real time : preparing for the age of the never satisfied customer by Regis McKenna( Book )
21 editions published between 1997 and 2005 in 3 languages and held by 1,129 libraries worldwide
The companies best equipped for the twenty-first century - Intuit, Federal Express, and McKesson Corporation, for instance - are seizing the opportunities that this real time reality presents. Their leaders understand that real time means exceptional responsiveness to customer expectations and ongoing adjustments to deliver. Fresh with inside stories from McKenna's own experience as entrepreneur and consultant to the world's most influential leaders, Real Time will move readers to think in new ways, act with lightning speed, and break sound barriers of innovation
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna( Book )
11 editions published in 2002 in English and held by 706 libraries worldwide
"What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship - and how? In this new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging - and essentially different - marketing paradigm."--Jacket
The Regis touch : million-dollar advice from America's top marketing consultant by Regis McKenna( Book )
6 editions published in 1985 in English and held by 624 libraries worldwide
Relationship marketing : successful strategies for the age of the customer by Regis McKenna( Book )
33 editions published between 1991 and 2005 in 6 languages and held by 623 libraries worldwide
El marketing lo es todo - Nuevos tema para el nuevo marketing - Marketing de relaciones : todo comienza con el cliente - Posicionamiento del producto : el enfoque holístico - Por qué los productos triunfan. Por qué fracasan - Posición en el mercado : desarrollo de relaciones - Comunicaciones : del monólogo al diálogo - Posición empresarial de un grupo económico : sólo una cosa cuenta realmente - Desarrollo de una estrategia : marketing del conocimiento y marketing de la experiencia - Cosas con las que tropezamos en la oscuridad : los diez mayores competidores - El largo camino hacia el éxito : la historia de Macintosh
Who's afraid of Big Blue? : how companies are challenging IBM-- and winning by Regis McKenna( Book )
8 editions published between 1988 and 1989 in English and Dutch and held by 575 libraries worldwide
Beschrijving van de aantasting van de vooraanstaande positie van IBM binnen de computerindustrie
The Regis touch : new marketing strategies for uncertain times by Regis McKenna( Book )
4 editions published between 1985 and 1990 in English and held by 86 libraries worldwide
The idea of marketing in the real-time, total access marketplace by Regis McKenna( visu )
4 editions published in 2005 in English and held by 82 libraries worldwide
"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container
Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen by Regis McKenna( Book )
6 editions published between 2002 and 2003 in 3 languages and held by 61 libraries worldwide
Le Marketing selon McKenna by Regis McKenna( Book )
4 editions published in 1985 in French and held by 56 libraries worldwide
Crossing the chasm by Geoffrey A Moore( Book )
5 editions published between 1998 and 2003 in English and held by 44 libraries worldwide
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen by Regis McKenna( Book )
6 editions published between 1985 and 1986 in German and held by 40 libraries worldwide
En temps réel : s'ouvrir au client toujours plus exigeant by Regis McKenna( Book )
1 edition published in 1998 in French and held by 35 libraries worldwide
Wan quan tong lu xing xiao by Mai Jin Na( Book )
1 edition published in 2003 in Chinese and held by 35 libraries worldwide
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )
8 editions published between 1995 and 2006 in English and held by 32 libraries worldwide
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. [4e p. de couv.]
Tous contre IBM : les stratégies gagnantes des challengers de Big Blue by Regis McKenna( Book )
1 edition published in 1989 in French and held by 21 libraries worldwide
Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Regis McKenna( Book )
2 editions published in 1991 in Chinese and held by 20 libraries worldwide
The marketing gurus : lessons from the best marketing books of all time by Chris Murray( Book )
1 edition published in 2013 in English and held by 19 libraries worldwide
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen by Regis McKenna( Book )
1 edition published in 1990 in German and held by 14 libraries worldwide
El toque Regis : nuevas estrategias de márketing para tiempos inciertos by Regis McKenna( Archival Material )
2 editions published in 1988 in Spanish and held by 13 libraries worldwide
Real time : prepararsi all'era del consumatore mai soddisfatto by Regis McKenna( Book )
1 edition published in 1999 in Italian and held by 13 libraries worldwide
 
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Alternative Names
Mac Kenna Regis
MacKenna Regis
Mc Kenna Regis
Regis McKenna
Regis McKenna American marketer
Реджис МакКенна
マッケンナ, レジス
Languages
English (84)
Spanish (12)
German (11)
French (7)
Portuguese (6)
Chinese (3)
Japanese (2)
Dutch (2)
Italian (1)
Covers
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