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Meyer, Marc H.

Overview
Works: 33 works in 94 publications in 4 languages and 1,673 library holdings
Roles: Author
Classifications: HB615, 658.575
Publication Timeline
Key
Publications about Marc H Meyer
Publications by Marc H Meyer
Most widely held works by Marc H Meyer
The power of product platforms : building value and cost leadership by Marc H Meyer( Book )
13 editions published between 1997 and 2014 in English and held by 338 libraries worldwide
"Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, Product Platforms. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology." "The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort."--Jacket
The fast path to corporate growth : leveraging knowledge and technologies to new market applications by Marc H Meyer( Book )
16 editions published in 2007 in English and held by 250 libraries worldwide
"The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines of product/service development - new product strategy, user research, concept development and prototyping, market testing, and business modeling - into a practical framework for generating enterprise growth." "The book illustrates that framework with in-depth examples of companies - including IBM, Honda, and Mars - that have generated impressive results by leveraging their core technologies to new markets and to new uses. These include IBM, Honda, and Mars. Many of these examples contain actionable templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications." "This comprehensive guide to growth will appeal to R & D practitioners, new business development strategists, product managers, and to students of engineering management, innovation management, and corporate strategy."--Jacket
Entrepreneurship : an innovator's guide to startups and corporate ventures by Marc H Meyer( Book )
8 editions published between 2010 and 2013 in English and held by 245 libraries worldwide
To succeed as an entrepreneur, you must innovate first--that is, develop that winning venture idea--and after you've done so, write your business plan. To innovate, you must understand your industry dynamics, your customers' deepest needs, and apply technologies to solve real problems. After learning from target customers and testing your venture idea with them, you can write a great business plan for a startup or corporate venture. When you write the plan, you need to create a powerful pitch that will capture the hearts and minds of investors
The UNIX shell programming language by Rod Manis( Book )
4 editions published in 1986 in English and held by 180 libraries worldwide
New Venture Creation : an Innovator's Guide to Entrepreneurship by Marc H Meyer( Book )
5 editions published between 2013 and 2014 in English and held by 97 libraries worldwide
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea
Les plates-formes produits : comment développer en simultané des flux de produits de façon rapide et économique by Marc H Meyer( Book )
1 edition published in 2002 in French and held by 39 libraries worldwide
El poder de las plataformas de productos : cómo crear productos valiosos a precios competitvos by Marc H Meyer( Book )
4 editions published in 1998 in Spanish and held by 21 libraries worldwide
Product strategy and corporate success by Edward Baer Roberts( Book )
5 editions published in 1991 in English and held by 5 libraries worldwide
New product strategy in small high technology firms : a pilot study by Marc H Meyer( Book )
3 editions published between 1982 and 1984 in English and held by 5 libraries worldwide
New product strategy in the technology-based firm : product technology, market strategy, and performance by Marc H Meyer( Book )
5 editions published in 1986 in English and held by 5 libraries worldwide
The Unix TM shell programming language by Rod Manis( Book )
3 editions published between 1986 and 1988 in English and held by 5 libraries worldwide
New venture creation + business plan pro by Marc H Meyer( Book )
1 edition published in 2013 in English and held by 3 libraries worldwide
The impact of knowledge and technology complexity on decision making software develpment [sic] by Marc H Meyer( Book )
2 editions published between 1993 and 2015 in English and held by 3 libraries worldwide
Core competencies, product families, and sustained business success by Marc H Meyer( Book )
3 editions published in 1992 in English and held by 3 libraries worldwide
Metrics for managing research and development by Marc H Meyer( Book )
1 edition published in 1995 in English and held by 2 libraries worldwide
New product strategy in small technology-based firms : a pilot study : August, 1985 by Marc H Meyer( Book )
2 editions published in 1985 in English and held by 2 libraries worldwide
Moving ideas to market and corporate renewal by Marc H Meyer( Book )
2 editions published in 1992 in English and held by 2 libraries worldwide
Qi ye kuai su cheng zhang zhi lu : zhi shi he ji shu de xin shi chang ying yong by Marc H Meyer( Book )
1 edition published in 2011 in Chinese and held by 2 libraries worldwide
Venturing : innovation and business planning methods for entrepreneurs by Marc H Meyer( Book )
1 edition published in 2015 in English and held by 1 library worldwide
INNOVATION : the workbook by Marc H Meyer( Book )
1 edition published in 2016 in English and held by 1 library worldwide
 
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Languages
English (75)
Spanish (4)
Chinese (1)
French (1)
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