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Meyer, Marc H.

Overview
Works: 26 works in 83 publications in 4 languages and 1,598 library holdings
Roles: Author
Classifications: HB615, 658.575
Publication Timeline
Key
Publications about Marc H Meyer
Publications by Marc H Meyer
Most widely held works by Marc H Meyer
The power of product platforms : building value and cost leadership by Marc H Meyer( Book )
17 editions published between 1997 and 2014 in 3 languages and held by 402 libraries worldwide
"Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, Product Platforms. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology." "The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort."--Jacket
The fast path to corporate growth : leveraging knowledge and technologies to new market applications by Marc H Meyer( Book )
15 editions published in 2007 in English and held by 253 libraries worldwide
Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. The FASTPATH to Growth takes on the challenge large corporations have in generating internal innovation--developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--needed for enterprise growth. The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects.; The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that focus on technology industries
Entrepreneurship : an innovator's guide to startups and corporate ventures by Marc H Meyer( Book )
7 editions published between 2010 and 2013 in English and held by 241 libraries worldwide
This book is designed to help student entrepreneurs succeed in the modern arena, in which new technology-intensive products, systems, and services are the engines of venture creation and economic growth
The UNIX shell programming language by Rod Manis( Book )
7 editions published between 1986 and 1988 in English and held by 189 libraries worldwide
New Venture Creation : an Innovator's Guide to Entrepreneurship by Marc H Meyer( Book )
3 editions published between 2013 and 2014 in English and held by 90 libraries worldwide
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea
New product strategy in the technology-based firm : product technology, market strategy and performance by Marc H Meyer( Book )
5 editions published in 1986 in English and held by 5 libraries worldwide
Product strategy and corporate success by Edward Baer Roberts( Book )
5 editions published in 1991 in English and held by 5 libraries worldwide
New product strategy in small high technology firms : a pilot study by Marc H Meyer( Book )
3 editions published between 1982 and 1984 in English and held by 5 libraries worldwide
New venture creation + business plan pro by Marc H Meyer( Book )
1 edition published in 2013 in English and held by 3 libraries worldwide
Core competencies, product families, and sustained business success by Marc H Meyer( Book )
3 editions published in 1992 in English and held by 3 libraries worldwide
Qi ye kuai su cheng zhang zhi lu : zhi shi he ji shu de xin shi chang ying yong by Marc H Meyer( Book )
1 edition published in 2011 in Chinese and held by 2 libraries worldwide
The impact of knowledge and technology complexity on decision making software develpment [sic] by Marc H Meyer( Book )
1 edition published in 1993 in English and held by 2 libraries worldwide
Moving ideas to market and corporate renewal by Marc H Meyer( Book )
2 editions published in 1992 in English and held by 2 libraries worldwide
Metrics for managing research and development by Marc H Meyer( Book )
1 edition published in 1995 in English and held by 2 libraries worldwide
Innovation and enterprise growth by Marc H Meyer( Article )
1 edition published in 2005 in English and held by 1 library worldwide
Technology strategy in a software products company by Marc H Meyer( Book )
1 edition published in 1995 in English and held by 1 library worldwide
Entrepreneurship + business plan pro cd + cmarketing for entrepreneurs by Marc H Meyer( Book )
in English and held by 1 library worldwide
Organizational change for enterprise growth by Marc H Meyer( Article )
1 edition published in 2005 in English and held by 1 library worldwide
Venturing : innovation and business planning methods for entrepreneurs by Marc H Meyer( Book )
1 edition published in 2015 in English and held by 1 library worldwide
When speeding concepts to market cna be a mistake by James M Utterback( Article )
1 edition published in 1992 in English and held by 1 library worldwide
 
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Languages
English (72)
Spanish (3)
Chinese (1)
French (1)
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