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McDonald, Malcolm

Works: 100 works in 436 publications in 3 languages and 7,509 library holdings
Genres: Case studies 
Roles: Editor, Speaker, Author of introduction
Classifications: HF5415.13, 658.802
Publication Timeline
Publications about Malcolm McDonald
Publications by Malcolm McDonald
Most widely held works by Malcolm McDonald
Marketing plans that work targeting growth and profitability by Malcolm McDonald( file )
7 editions published between 1997 and 2002 in English and held by 1,433 libraries worldwide
The key to success in marketing and business is to recognize that the essence of marketing and strategy is focus. Marketing Plans That Work helps you identify and target markets where you can create a unique value for your customers and a sustainable competitive advantage for your company. Marketing Plans That Work is a step-by-step guide to the preparation of a marketing plan. The approach taken by the authors is practical, comprehensive, strategic, and global. It guides the reader through the difficult process of marketing planning with an easy-to-follow outline
Malcolm McDonald on marketing planning understanding marketing plans and strategy by Malcolm McDonald( file )
10 editions published between 2007 and 2008 in English and held by 1,343 libraries worldwide
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies
Marketing accountability how to measure marketing effectiveness by Malcolm McDonald( file )
9 editions published between 2009 and 2011 in English and Undetermined and held by 607 libraries worldwide
Based on seven years of research into global best practice in marketing, Marketing Accountability investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy
Marketing due diligence : reconnecting strategy to share price by Malcolm McDonald( Book )
21 editions published between 2005 and 2013 in English and held by 340 libraries worldwide
The book all CEOs, Marketing, and Finance directors must read - the first marketing text to clearly demonstrate the shareholder value of business and marketing plans
The complete marketer : 60 essential concepts for marketing excellence by Malcolm McDonald( Book )
9 editions published between 2013 and 2014 in English and held by 329 libraries worldwide
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course
Marketing in a nutshell : key concepts for non-specialists by Malcolm McDonald( Book )
5 editions published in 2007 in English and held by 279 libraries worldwide
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone sum
Retail marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )
12 editions published between 1991 and 1997 in English and held by 266 libraries worldwide
How to sell a service : guidelines for effective selling in a service business by Malcolm McDonald( Book )
19 editions published between 1986 and 1993 in English and held by 255 libraries worldwide
Intended for students of business management and marketing who are interested in organizations that market services, this work examines the whole sales process and contains accompanying case studies and exercises designed to enable the reader to develop the skills needed for successful selling
How come your marketing plans aren't working? : the essential guide to marketing planning by Malcolm McDonald( Book )
9 editions published between 2002 and 2005 in English and held by 209 libraries worldwide
Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session
Key customers : how to manage them profitably by Malcolm McDonald( Book )
9 editions published between 2000 and 2006 in English and German and held by 181 libraries worldwide
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at:* why has key account management become so critical to commercial success?* what are the key challenges and how do successful companies respond?* why is it vital to understand the role of key account management in strategic plannin
Market segmentation : a step-by-step approach to creating profitable market segments by Malcolm McDonald( Book )
9 editions published between 1994 and 1995 in English and held by 158 libraries worldwide
A step-by-step guide through market segmentation
Marketing strategies : new approaches, new techniques ( Book )
9 editions published in 1995 in English and held by 154 libraries worldwide
Marketing accountability : a new metrics model to measure marketing effectiveness by Malcolm McDonald( Book )
10 editions published between 2009 and 2011 in English and held by 149 libraries worldwide
Provides a marketing metrics model to help measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability
Les plans marketing : comment les établir?, comment les utiliser? by Malcolm McDonald( Book )
4 editions published between 2004 and 2010 in French and held by 139 libraries worldwide
"Les plans Marketing est un best-seller. Sa sixième édition en langue anglaise, enrichie par les derniers développements du marketing lié à l'utilisation des nouvelles technologies, rencontre à nouveau un vif succès dans le monde entier. Cette traduction en langue française permet à tous ceux qui sont impliqués professionnellement dans la préparation des plans marketing, à quelque titre que ce soit, d'avoir accès à une approche opérationnelle. Une mise en perspective plus académique permet aux étudiants de faire le lien entre la pratique et les concepts théoriques. L'ouvrage est construit pour guider le lecteur au travers de toutes les étapes de l'élaboration du plan marketing depuis l'audit interne et externe pour aboutir à la mise en oeuvre des actions en passant par la définition des objectifs, du positionnement et de la stratégie. La formulation du plan, facilitée par un modèle de présentation, est l'aboutissement de cette démarche précise et rigoureuse. C'est également un processus créatif qui permet de définir l'avantage concurrentiel et de créer de la valeur pour les clients et pour l entreprise. La force de cet ouvrage est d'apporter des méthodes et des outils pratiques tout en revisitant les concepts théoriques et en s'appuyant sur les technologies les plus avancées dans le cadre de la globalisation des marchés."--P. 4 de couv
Creating a company for customers : how to build and lead a market-driven organization ( Book )
3 editions published in 2001 in English and held by 137 libraries worldwide
Key account management : learning from supplier and customer perspectives by Malcolm McDonald( Book )
13 editions published between 1996 and 2001 in English and held by 128 libraries worldwide
The International marketing digest ( Book )
6 editions published in 1990 in English and Undetermined and held by 115 libraries worldwide
Marketing in manageable bites : for busy managers and overworked students by Mike Meldrum( Book )
8 editions published in 2000 in English and held by 96 libraries worldwide
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST
Key account plans : the practitioners' guide to profitable planning by Lynette Ryals( Book )
8 editions published between 2007 and 2008 in English and held by 94 libraries worldwide
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key account
Strategy search : a guide to marketing for chief executives and directors by Martin Christopher( Book )
3 editions published in 1987 in English and held by 78 libraries worldwide
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Alternative Names
Donald, Malcolm Mc 1938-
Mac Donald, M. H. B. (Malcolm H. B.), 1938-
Mac Donald, Malcolm, 1938-
Mac Donald, Malcolm H. B.
Mac Donald, Malcolm H.B., 1938-
MacDonald, M. H. B. (Malcolm H. B.), 1938-
MacDonald, Malcolm, 1938-
MacDonald, Malcolm H. B.
MacDonald, Malcolm H.B., 1938-
Mc Donald, Malcolm 1938-
Mc Donald, Malcolm H. B.
Mc Donald Malcolm H. B. 1938-....
McDonald, M.
McDonald, M. H. B.
McDonald, M. H. B. 1938-
McDonald, M. H. B. (Malcolm H. B.)
McDonald, M. H. B. (Malcolm H. B.), 1938-
McDonald, Malcolm
McDonald, Malcolm, 1938-
McDonald, Malcolm B.
McDonald, Malcolm H.
McDonald, Malcolm H. 1938-
McDonald, Malcolm H. B.
McDonald, Malcolm H.B., 1938-
Mcdonald, Malcolm Henry Burke
Mekdonald, Malkom
マクドナルド, マーカム
English (176)
French (4)
German (1)
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