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McDonald, Malcolm

Works: 122 works in 1,065 publications in 9 languages and 22,405 library holdings
Roles: Author, Editor, Speaker, Author of introduction, Other, Scenarist, Director
Classifications: HF5415.13, 658.802
Publication Timeline
Publications about Malcolm McDonald
Publications by Malcolm McDonald
Most widely held works by Malcolm McDonald
Marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )
141 editions published between 1984 and 2016 in English and Undetermined and held by 2,201 libraries worldwide
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--Jacket
Marketing plans that work by Malcolm McDonald( Book )
11 editions published between 1997 and 2002 in English and held by 1,050 libraries worldwide
"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Market segmentation : how to do it, how to profit from it by Malcolm McDonald( Book )
76 editions published between 1998 and 2013 in English and held by 605 libraries worldwide
"Marketing Segmentation: How to do it, how to profit from it provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists."--BOOK JACKET
Creating powerful brands in consumer, service, and industrial markets by Leslie De Chernatony( Book )
32 editions published between 1998 and 2011 in English and Chinese and held by 429 libraries worldwide
"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images
The complete marketer : 60 essential concepts for marketing excellence by Malcolm McDonald( Book )
15 editions published between 2013 and 2014 in English and Italian and held by 379 libraries worldwide
La 4è de couv. indique : "The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into 60 quick-to-read digestible topics each focusing on an essential area. Examples include : internet marketing ; understanding consumers ; market audits ; segmentation ; advertising and PR ; managing a sales team ; social media marketing ; strategy. Designed as the ultimate "dive-in" resource, this book applies the authors' marketing know-how to every aspect of marketing management and the marketing mix, making it an invaluable resource for general managers, non-qualified marketers and students taking a module in marketing as part of a broader degree course."
Marketing accountability : how to measure marketing effectiveness by Malcolm McDonald( Book )
22 editions published between 2009 and 2011 in English and Undetermined and held by 362 libraries worldwide
No CEO or CFO wants to hear that a marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Malcolm McDonald and Peter Mouncey's Marketing Accountability is a major breakthrough for marketing professional. Based on seven years' research into global best practice in marketing, it introduces a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. Crucially it describes the key steps in this model and the process of practically applying it. In doing so it investigates every aspect surrounding this vitally important topic, including: why CEOs are demanding greater marketing accountability; strategic marketing planning - a framework for what needs measuring; a three-level marketing accountability framework; the process of marketing due diligence; the marketing metrics model and process; market segmentation; turning strategy into action - developing action plans and budget templates; finalizing the metrics strategy, identifying the metrics that matter and delivering accountability; the importance of data quality; measuring the effectiveness of multichannel strategies; valuing brands. Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers. -- from dust jacket
Marketing planning for services by Malcolm McDonald( Book )
16 editions published between 1995 and 2012 in 3 languages and held by 353 libraries worldwide
This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing
The marketing planner by Malcolm McDonald( Book )
35 editions published between 1988 and 2016 in 8 languages and held by 301 libraries worldwide
The author distils the essence of marketing for the busy marketing manager. Packed with examples, the book covers the key concepts and analytical techniques. McDonald encapsulates the key marketing planning concepts, the significant analytical techniques and a wide range of examples
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing by Malcolm McDonald( Book )
15 editions published between 1992 and 1996 in English and held by 281 libraries worldwide
Retail marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )
17 editions published between 1993 and 1997 in English and held by 256 libraries worldwide
Marketing due diligence : reconnecting strategy to share price by Malcolm McDonald( Book )
26 editions published between 2005 and 2013 in English and Spanish and held by 255 libraries worldwide
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process, which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it
Marketing plans for service businesses : a complete guide by Malcolm McDonald( Book )
15 editions published between 2005 and 2006 in English and held by 236 libraries worldwide
"Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing." "With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector as well as upper level students."--Jacket
Marketing in a nutshell : key concepts for non-specialists by Malcolm McDonald( Book )
6 editions published in 2007 in English and held by 232 libraries worldwide
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone sum
Key account management : the definitive guide by Diana Woodburn( Book )
31 editions published between 2006 and 2013 in English and held by 223 libraries worldwide
"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager."--
The new marketing : transforming the corporate future by Malcolm McDonald( Book )
9 editions published in 2002 in English and held by 174 libraries worldwide
Marketing and finance : creating shareholder value by Malcolm McDonald( Book )
15 editions published in 2013 in English and held by 64 libraries worldwide
"Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers."--The publisher
Marketing plans : how to prepare them, how to profit from them by Malcolm McDonald( Book )
9 editions published in 2016 in English and German and held by 56 libraries worldwide
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. New chapters and content include: -A 'Does it Work' feature throughout demonstrating examples of real successes using the processes in the book -More substantial coverage of consumer behaviour to balance the book's focus with B2B planning -Digital techniques and practices brought fully up to date -Also includes a comprehensive online Tutors' Guide and Market2Win Simulator for those who teach marketing strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy by Malcolm McDonald( Book )
4 editions published between 2008 and 2017 in English and held by 2 libraries worldwide
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process
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Alternative Names
Donald, Malcolm Mc 1938-
Mac Donald, M. H. B. 1938-
Mac Donald, M. H. B. (Malcolm H. B.), 1938-
Mac Donald Malcolm 1938-....
Mac Donald, Malcolm H. B.
Mac Donald Malcolm H. B. 1938-....
MacDonald, M. H. B. 1938-
MacDonald, M. H. B. (Malcolm H. B.), 1938-
MacDonald Malcolm 1938-....
MacDonald, Malcolm H. B.
MacDonald Malcolm H. B. 1938-....
Malcolm McDonald British academic
Mc Donald Malcolm 1938-....
Mc Donald, Malcolm H. B.
Mc Donald Malcolm H. B. 1938-....
McDonald M.
McDonald, M. H. B.
McDonald, M. H. B. 1938-
McDonald, M. H. B. 1938- (Malcolm H. B.)
McDonald, M. H. B. (Malcolm H. B.)
McDonald, M. H. B. (Malcolm H. B.), 1938-
McDonald, Malcolm
McDonald, Malcolm 1938-
McDonald, Malcolm B.
McDonald, Malcolm H.
McDonald, Malcolm H. 1938-
McDonald, Malcolm H. B.
McDonald Malcolm H. B. 1938-....
Mcdonald, Malcolm Henry Burke
Мак-Дональд, Малколм
맥도널드, 말콤
マクドナルド, マーカム
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