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Lane, Frank

Works: 5 works in 12 publications in 1 language and 317 library holdings
Roles: Author, Editor
Classifications: HD69.B7, 658.827
Publication Timeline
Publications about Frank Lane
Publications by Frank Lane
Most widely held works by Frank Lane
Killer brands : create and market a brand that will annihilate the competition by Frank Lane( Book )
6 editions published between 2007 and 2010 in English and held by 75 libraries worldwide
In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known-not because of what it says it does, but because it does what it says. ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation. LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises. No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to kill the competition and create a dynamic, thriving brand
Help yourself by Frank Lane( Book )
2 editions published between 1921 and 1931 in English and held by 5 libraries worldwide
Flowers by the wayside by Frank Lane( Book )
2 editions published in 1891 in English and held by 4 libraries worldwide
"They're off" : smart tricks and keen ideas by a new combination of recognized writers and originators of up-to-date magic by Frank Lane( Book )
1 edition published in 1935 in English and held by 3 libraries worldwide
English (12)
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