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De Chernatony, Leslie 1953-

Overview
Works: 117 works in 268 publications in 3 languages and 3,111 library holdings
Roles: Author, Editor, Interviewee, Other, Opponent
Classifications: HD69.B7, 658.827
Publication Timeline
Key
Publications about Leslie De Chernatony
Publications by Leslie De Chernatony
Most widely held works by Leslie De Chernatony
Creating powerful brands in consumer, service, and industrial markets by L De Chernatony( Book )
57 editions published between 1998 and 2013 in English and Spanish and held by 563 libraries worldwide
Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,00 students in Europe studying marketing will never understand their subject without knowing how branding works. This is the definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lecturers rely on to get their students thinking critically and strategically about brand.. Written by renowned specialists in brand management, marketing strategy and a rising star in the branding firmament. Extensive teaching aids accompany the book. In co-operation with Oxford Learning Lab, on-line streamed video supports this book
From brand vision to brand evaluation : the strategic process of growing and strengthening brands by L De Chernatony( Book )
39 editions published between 2001 and 2010 in English and held by 307 libraries worldwide
Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation
From brand vision to brand evaluation : strategically building and sustaining brands by L De Chernatony( Book )
11 editions published between 2001 and 2007 in English and held by 212 libraries worldwide
The reader is presented with practical applications for the brand building process from strategy through to tactics and implementation
Creating powerful brands : the strategic route to success in consumer, industrial, and service markets by L De Chernatony( Book )
10 editions published between 1992 and 1996 in English and held by 180 libraries worldwide
Brand management ( Book )
14 editions published between 1998 and 2008 in English and held by 110 libraries worldwide
This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management
A user guide to the VAX/VMS system by L De Chernatony( Book )
3 editions published in 1991 in English and held by 93 libraries worldwide
Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamk by L De Chernatony( Book )
1 edition published in 2002 in Slovenian and held by 7 libraries worldwide
Services branding : the role of leadership during the internal brand building process in multicultural organisations by Christine Vallaster( Book )
1 edition published in 2003 in English and held by 7 libraries worldwide
A taxonomy of brand linkages : the brands-relationship-interaction (BRI) matrix by Colin Jevons( Book )
1 edition published in 2001 in English and held by 6 libraries worldwide
The nature and marketing opportunities for trusted brands by Susan Drury( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
How much do leaders matter in internal brand building? : an international perspective by Christine Vallaster( Book )
1 edition published in 2003 in English and held by 6 libraries worldwide
Service brands' values : internal and external corporate communication by L De Chernatony( Book )
1 edition published in 2004 in English and held by 6 libraries worldwide
The contribution of adaptive brand value communication to the development of business-to-business relationships by Joanne Lynch( Book )
1 edition published in 2004 in English and held by 6 libraries worldwide
How organisations identify and preserve services' brands values by L De Chernatony( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
Brand building on the Internet by L De Chernatony( Book )
1 edition published in 2003 in English and held by 6 libraries worldwide
Modelling social discourse as a route to internal brand building by Christine Vallaster( Book )
1 edition published in 2005 in English and held by 6 libraries worldwide
Building a services brand : stages, people and orientations by L De Chernatony( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
Modelling the impact of services brand extensions on corporate image by Jose M Pina( Book )
1 edition published in 2004 in English and held by 6 libraries worldwide
The effect of brand extension strategies upon brand image by Eva Martínez( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
The power of emotion : brand communication in business-to-business markets by Joanne Lynch( Book )
1 edition published in 2003 in English and held by 6 libraries worldwide
 
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Alternative Names
Chernatony, L. de
Chernatony, L. de (Leslie)
Chernatony Leslie de
Chernatony, Leslie de 1953-
De Chernatony, L.
De Chernatony, Leslie
De Chernatony, Leslie 1953-
Languages
English (146)
Spanish (1)
Slovenian (1)
Covers
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