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De Chernatony, L. (Leslie)

Overview
Works: 82 works in 135 publications in 3 languages and 1,511 library holdings
Roles: Author
Publication Timeline
Key
Publications about L De Chernatony
Publications by L De Chernatony
Most widely held works by L De Chernatony
From brand vision to brand evaluation : strategically building and sustaining brands by Leslie De Chernatony( Book )
12 editions published between 2001 and 2010 in English and Polish and held by 114 libraries worldwide
"The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management." "It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value."--Jacket
A user guide to the VAX/VMS system by L De Chernatony( Book )
4 editions published in 1991 in English and held by 92 libraries worldwide
Brand management by Leslie De Chernatony( Book )
1 edition published in 1998 in English and held by 14 libraries worldwide
This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management
Development [sic] a brand performance measure for financial services brands by L De Chernatony( Book )
2 editions published in 2002 in English and held by 8 libraries worldwide
The influence of changing advertising support on consumers' perceptions of brand prices by L De Chernatony( Book )
2 editions published in 1991 in English and held by 7 libraries worldwide
Services branding : the role of leadership during the internal brand building process in multicultural organisations by Christine Vallaster( Book )
1 edition published in 2003 in English and held by 7 libraries worldwide
Services branding : methods organisations use to identify and sustain values by L De Chernatony( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
Modelling social discourse as a route to internal brand building by Christine Vallaster( Book )
1 edition published in 2005 in English and held by 6 libraries worldwide
Interrelationships and interactions between brands : a conceptual taxonomy by Colin Jevons( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
The nature and marketing opportunities for trusted brands by Susan Drury( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
Dimensionalising the equity of bricks and clicks brands by George Christodoulides( Book )
1 edition published in 2003 in English and held by 6 libraries worldwide
Service brands' values : internal and external corporate communication by L De Chernatony( Book )
1 edition published in 2004 in English and held by 6 libraries worldwide
Creating powerful brands in consumer, service, and industrial markets by Leslie De Chernatony( Book )
7 editions published between 1998 and 2010 in English and Chinese and held by 6 libraries worldwide
"Students on MBA, BA and Professional Development programmes as well as serious professional marketers will find this an essential guide for developing more effective brand strategies."--BOOK JACKET
How much do leaders matter in internal brand building? : an international perspective by Christine Vallaster( Book )
1 edition published in 2003 in English and held by 6 libraries worldwide
The effect of brand extension strategies upon brand image by Eva Martínez( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
How organisations identify and preserve services' brands values by L De Chernatony( Book )
1 edition published in 2002 in English and held by 6 libraries worldwide
The contribution of adaptive brand value communication to the development of business-to-business relationships by Joanne Lynch( Book )
1 edition published in 2004 in English and held by 6 libraries worldwide
Political brand choice in Britain by Peter Reeves( Book )
1 edition published in 2003 in English and held by 6 libraries worldwide
Brand management ( file )
4 editions published in 2008 in English and held by 0 libraries worldwide
This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area
 
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Alternative Names
Chernatony, L. de
Chernatony, L. de (Leslie)
Chernatony, Leslie de
De Chernatony, L.
De Chernatony, Leslie
Languages
English (42)
Chinese (1)
Polish (1)
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