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Moore, Geoffrey A. 1946-

Overview
Works: 72 works in 354 publications in 9 languages and 6,195 library holdings
Genres: Abstracts  Manuscripts 
Roles: Author, Narrator, Author of introduction
Publication Timeline
Key
Publications about Geoffrey A Moore
Publications by Geoffrey A Moore
Most widely held works about Geoffrey A Moore
 
Most widely held works by Geoffrey A Moore
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )
79 editions published between 1991 and 2014 in English and Undetermined and held by 1,571 libraries worldwide
"Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket."--BOOK JACKET
Inside the tornado : marketing strategies from Silicon Valley's cutting edge by Geoffrey A Moore( Book )
21 editions published between 1995 and 2001 in English and Undetermined and held by 714 libraries worldwide
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership
Living on the fault line : managing for shareholder value in the age of the internet by Geoffrey A Moore( Book )
19 editions published between 2000 and 2014 in 4 languages and held by 668 libraries worldwide
An exploration of twenty-first century management paradigms argues that sensitivity to stock share price has become the single most important management lever
Dealing with Darwin : how great companies innovate at every phase of their evolution by Geoffrey A Moore( Book )
27 editions published between 2005 and 2014 in English and Chinese and held by 533 libraries worldwide
Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce
The gorilla game : an investor's guide to picking winners in high technology by Geoffrey A Moore( Book )
24 editions published between 1998 and 2014 in 4 languages and held by 516 libraries worldwide
A look at the world of high technology stocks, with tips on finding "gorilla" companies that have enough momentum to become potential market leaders and are poised to make large profits
Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets by Geoffrey A Moore( Book )
11 editions published between 2004 and 2014 in English and held by 125 libraries worldwide
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption
Crossing the chasm by Geoffrey A Moore( Book )
29 editions published between 1996 and 2015 in 6 languages and held by 97 libraries worldwide
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling
Inside the tornado by Geoffrey A Moore( Book )
9 editions published between 1995 and 2005 in English and held by 53 libraries worldwide
The gorilla game by Geoffrey A Moore( Sound Recording )
3 editions published in 1998 in English and held by 46 libraries worldwide
A guide to the dynamics behind the market for high-tech stocks, and the forces that catapult a very few companies to huge success
Sur la ligne de faille : les nouveaux business models et la création de valeur à l'ère d'Internet by Geoffrey A Moore( Book )
1 edition published in 2001 in French and held by 35 libraries worldwide
American literature; a representative anthology of American writing from colonial times to the present by Geoffrey Moore( Book )
1 edition published in 1964 in English and held by 32 libraries worldwide
Das Tornado-Phänomen : die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können by Geoffrey A Moore( Book )
4 editions published between 1996 and 2012 in German and held by 29 libraries worldwide
Das Nisehenmarketing, die eharakteristisehe Disziplin fur die Bowlingbahn, wird von High-Teeh-Firmen, die nur auf den Tornado fixiert sind, oft vallig miiSverstanden. Tatsaehlieh handelt es sieh dabei jedoeh urn eine hervor ragende Strategie zur Bewaltigung des Ubergangs yom Abgrund in den Tornado. 1. Nisehenmarkte erleiehtern die Entseheidung fur ein spezifisehes voll standiges Produkt zu einem Zeitpunkt, an dem ein junges Unternehmen und seine Partner es noeh nieht sehaffen, ein generell einsatzfahiges vollstandiges Produkt auf die Beine zu stellen. Auf diese Weise kann man sofort pragmatisehe Kunden fur sieh gewinnen, ohne eine weitere Entwieklungsrunde abzuwarten. 2. Nisehenmarkte sind von Natur aus gewinntraehtig, da die Preise naeh dem Wert des Produkts festgesetzt werden. Als Basis dafur dient der Preis des ineffizienten aktuellen Produkts, das dureh Ihre Lasung ersetzt werden soli. Daher kann ein junges Unternehmen sieh hier zum ersten Mal selbst finanzieren und damit aueh sclbst bestimmen, wann es In den Tornado-Markt einsteigt. 3. Nischenmarkte stellen Territorien mit treuen Kundengemeinden dar, die Sie erobern kannen. Diese Kunden unterstiitzen Ihre Systemarehi tcktur im Kampf urn die De-facto-Standards zu Beginn des Tornados. 4. Nisehenmarkte haben eine gewisse Hebelkraft, so daiS der Sieg in einem Segment weitere Siege in benaehbarten Segment en erleichtert. Wenn diese Kaskade ein gewisses Moment erreieht, kann sie letztendlieh sogar den Tornado auslosen
Escape velocity : free your company's future from the pull of the past by Geoffrey A Moore( file )
7 editions published in 2011 in English and held by 29 libraries worldwide
From the world's leading high-tech strategist comes the definitive roadmap that helps companies large and small launch new businesses and new products in an ever more complex world
Kua yue hong gou : xin xing gao ke ji gong si ru he biao shang gao su gong lu by Geoffrey A Moore( Book )
2 editions published in 2000 in Chinese and held by 28 libraries worldwide
Dans l'oeil du cyclone by Geoffrey A Moore( Book )
3 editions published in 1997 in French and held by 28 libraries worldwide
Living on the fault line : managing for shareholder value in the age of the Internet by Geoffrey A Moore( Sound Recording )
2 editions published in 2000 in English and held by 25 libraries worldwide
Moore delivers a set of navigational tools to help meet today's defining management challenge -- managing for shareholder value in the age of the Internet
Long juan feng bao : xi gu de gao ke ji xing xiao ce lue by Zhen Sun( Book )
1 edition published in 1999 in Chinese and held by 24 libraries worldwide
Zone to win : organizing to compete in an age of disruption by Geoffrey A Moore( Book )
4 editions published in 2015 in English and held by 21 libraries worldwide
"For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today's disruptive, connected, fast-paced business world." --Marc Benioff, CEO, Salesforce "Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today's competitive, disruptive business environment." --Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" --Gary Kovacs, CEO, AVG "ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business." --Lip-Bu Tan, President and CEO, Cadence Design Systems
 
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Alternative Names
Geoffrey Moore Amerikaans schrijver
Moore, Geoffrey 1946-
Moore , Geoffrey Alexander
Джеффри Мур
제프리, 무어
제프리, 무어 A
ジェフリー・ムーア
ムーア, ジェフリー
ムーア, ジェフリー・A.
Languages
English (211)
Chinese (15)
German (5)
French (4)
Japanese (4)
Spanish (2)
Korean (2)
Polish (1)
Dutch (1)
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