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Rogers, Martha 1952-

Overview
Works: 108 works in 359 publications in 8 languages and 9,893 library holdings
Genres: Music  Case studies  Interviews  Biography 
Roles: Author, Other, Editor, Compiler
Classifications: HF5415.5, 658.812
Publication Timeline
Key
Publications about Martha Rogers
Publications by Martha Rogers
Most widely held works by Martha Rogers
The one to one future : building relationships one customer at a time by Don Peppers( Book )
30 editions published between 1993 and 2001 in English and held by 881 libraries worldwide
A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want
Enterprise one to one : tools for competing in the interactive age by Don Peppers( Book )
23 editions published between 1997 and 2000 in English and held by 753 libraries worldwide
Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs
Managing customer relationships : a strategic framework by Don Peppers( Book )
28 editions published between 2004 and 2011 in English and Undetermined and held by 467 libraries worldwide
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and more
One to one, B2B : customer development strategies for the business to business world by Don Peppers( Book )
17 editions published between 1993 and 2001 in English and German and held by 432 libraries worldwide
Don Peppers and Martha Rogers pioneered the one to one customer movement that has swept corporate America, their books have sold more than 400,000 copies. In "One to One B2B," they laser in on the challenges and opportunities involved in implementing a one to one marketing program within companies that sell to other businesses, drawing on the experiences of executives on the front lines of the B2B sector. It's more essential than ever for companies to gain a competitive edge and build profits through strong customer relationships. Analyzing the experiences of seven companies in various industries, Peppers and Rogers shed light on such critical issues as hiring and training, structure, sales, channel conflicts, multiple product lines, and much more. Peppers and Rogers skillfully distill their lessons into proven, reliable guidelines -- from the recommendation that sales forces concentrate on increasing their share of customer rather than on increasing market share to invaluable advice on the art of selling to specific business customers. The result is an indispensable handbook for successful business-to-business sales and marketing techniques
The one to one manager : real-world lessons in customer relationship management by Don Peppers( Book )
18 editions published between 1999 and 2002 in English and German and held by 400 libraries worldwide
"In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--Jacket
Return on customer : creating maximum value from your scarcest resource by Don Peppers( Book )
15 editions published in 2005 in English and held by 357 libraries worldwide
Managers agree that a company's most vital asset is its customer base--the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. This book focuses on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value.--From publisher description
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program by Don Peppers( Book )
18 editions published between 1998 and 2013 in English and German and held by 333 libraries worldwide
This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme
Rules to break and laws to follow : how your business can beat the crisis of short-termism by Don Peppers( Book )
14 editions published between 2008 and 2013 in English and Undetermined and held by 307 libraries worldwide
Rule #1: The best measure of success for your business is current sales and profit. Rule #2: With the right sales and marketing effort, you can always get more customers. Rule #3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they're deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. In Rules to break and laws to follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies. In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers
Working women's music : the songs and struggles of women in the cotton mills, textile plants, and needle trades, complete with music for singing and playing by Evelyn Alloy( score )
2 editions published in 1976 in English and held by 267 libraries worldwide
"[The author] intersperses commentary on the history of America's women laborers with the songs they have sung to express their fury at being exploited and their determination to win a better life for themselves and their sisters."--Back cover
Extreme trust : honesty as a competitive advantage by Don Peppers( Book )
7 editions published between 2012 and 2014 in 3 languages and held by 172 libraries worldwide
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support
Do you want to keep your customers forever? by B. Joseph Pine( Book )
4 editions published between 2009 and 2010 in English and held by 91 libraries worldwide
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing by Don Peppers( Book )
15 editions published between 1994 and 2013 in 7 languages and held by 88 libraries worldwide
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit; * Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners; * Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television. Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores. From the Trade Paperback edition
Clicks, bricks & brands by Martin Lindström( Book )
11 editions published between 2001 and 2002 in English and held by 88 libraries worldwide
Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers
Rules to break and laws to follow [how your business can beat the crisis of short-termism] by Don Peppers( Sound Recording )
8 editions published in 2008 in English and held by 77 libraries worldwide
With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies
Le One to one : valorisez votre capital-client by Don Peppers( Book )
4 editions published between 1998 and 2001 in French and held by 74 libraries worldwide
Le One to one en pratique by Don Peppers( Book )
3 editions published between 1999 and 2004 in French and held by 65 libraries worldwide
Extreme trust : honesty as a competitive advantage by Don Peppers( file )
5 editions published between 2013 and 2014 in English and held by 29 libraries worldwide
With a wealth of fascinating research as well as practical applications, this book will show you how to earn-- and keep-- the extreme trust of everyone your company interacts with
Portraits of excellence ( visu )
1 edition published in 1988 in English and held by 20 libraries worldwide
Martha Rogers in an interview discusses her theory of the science of unitary human beings. Includes a brief biographical sketch and an overview of her theory
Qi ye dui qi ye yi dui yi xing xiao : dang jin jing ji chong ji xia de gu ke guan xi guan li ce lue by Pai Bo Si( Book )
1 edition published in 2001 in Chinese and held by 19 libraries worldwide
Making it personal : how to profit from personalization without invading privacy by Bruce Kasanoff( Book )
3 editions published in 2001 in English and held by 2 libraries worldwide
 
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Alternative Names
רוג'רס, מרתה 1952-
로저스, 마사
ロジャーズ, マーサ
Languages
English (205)
French (7)
Spanish (6)
German (5)
Chinese (3)
Japanese (3)
Portuguese (2)
Hebrew (1)
Covers
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