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Rogers, Martha 1952-

Overview
Works: 111 works in 329 publications in 6 languages and 9,416 library holdings
Genres: Case studies  Music 
Roles: Author, Compiler, Editor
Classifications: HF5415.5, 658.812
Publication Timeline
Key
Publications about Martha Rogers
Publications by Martha Rogers
Most widely held works by Martha Rogers
Rules to break and laws to follow how your business can beat the crisis of short-termism by Don Peppers( file )
10 editions published between 2008 and 2013 in English and held by 1,361 libraries worldwide
Describes how empowered customers and employees can be great for a business
Managing customer relationships a strategic framework by Don Peppers( file )
10 editions published in 2011 in English and Undetermined and held by 1,258 libraries worldwide
"Praise for the first edition: 'Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.'--Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia. 'Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy.'--Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia. 'Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!'--Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting. 'This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!'--Mike Henry, Leader for Consumer Insights at Acxiom. Praise for the second edition: 'Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create'--David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania"--Provided by publisher
The one to one manager real-world lessons in customer relationship management by Don Peppers( file )
19 editions published between 1999 and 2002 in English and German and held by 1,258 libraries worldwide
"In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--Jacket
Managing customer relationships a strategic framework by Don Peppers( file )
14 editions published in 2004 in English and held by 975 libraries worldwide
In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Cust
The one to one future : building relationships one customer at a time by Don Peppers( Book )
23 editions published between 1993 and 2001 in English and held by 915 libraries worldwide
A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want
Enterprise one to one : tools for competing in the interactive age by Don Peppers( Book )
26 editions published between 1997 and 2013 in 3 languages and held by 803 libraries worldwide
Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs
One to one, B2B : customer development strategies for the business to business world by Don Peppers( Book )
16 editions published between 1993 and 2013 in English and German and held by 469 libraries worldwide
Don Peppers and Martha Rogers pioneered the one to one customer movement that has swept corporate America, their books have sold more than 400,000 copies. In "One to One B2B," they laser in on the challenges and opportunities involved in implementing a one to one marketing program within companies that sell to other businesses, drawing on the experiences of executives on the front lines of the B2B sector. It's more essential than ever for companies to gain a competitive edge and build profits through strong customer relationships. Analyzing the experiences of seven companies in various industries, Peppers and Rogers shed light on such critical issues as hiring and training, structure, sales, channel conflicts, multiple product lines, and much more. Peppers and Rogers skillfully distill their lessons into proven, reliable guidelines -- from the recommendation that sales forces concentrate on increasing their share of customer rather than on increasing market share to invaluable advice on the art of selling to specific business customers. The result is an indispensable handbook for successful business-to-business sales and marketing techniques
Return on customer : creating maximum value from your scarcest resource by Don Peppers( Book )
16 editions published between 2005 and 2013 in English and held by 398 libraries worldwide
Managers agree that a company's most vital asset is its customer base--the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. This book focuses on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value.--From publisher description
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program by Don Peppers( Book )
15 editions published between 1998 and 2013 in English and Chinese and held by 340 libraries worldwide
This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme
Working women's music : the songs and struggles of women in the cotton mills, textile plants, and needle trades, complete with music for singing and playing by Evelyn Alloy( score )
1 edition published in 1976 in English and held by 270 libraries worldwide
"[The author] intersperses commentary on the history of America's women laborers with the songs they have sung to express their fury at being exploited and their determination to win a better life for themselves and their sisters."--Back cover
Extreme trust : honesty as a competitive advantage by Don Peppers( Book )
7 editions published between 2012 and 2014 in English and held by 167 libraries worldwide
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support
Clicks, bricks & brands by Martin Lindström( Book )
9 editions published between 2001 and 2002 in English and held by 135 libraries worldwide
Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers
Do you want to keep your customers forever? by B. Joseph Pine( Book )
4 editions published between 2009 and 2010 in English and held by 89 libraries worldwide
Rules to break and laws to follow [how your business can beat the crisis of short-termism] by Don Peppers( Sound Recording )
8 editions published in 2008 in English and held by 79 libraries worldwide
With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies
Le One to one : valorisez votre capital-client by Don Peppers( Book )
3 editions published between 1998 and 2001 in French and held by 71 libraries worldwide
Le One to one en pratique by Don Peppers( Book )
3 editions published between 1999 and 2004 in French and held by 62 libraries worldwide
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing by Don Peppers( Book )
6 editions published between 1994 and 2013 in 4 languages and held by 47 libraries worldwide
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit; * Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners; * Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television. Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores. From the Trade Paperback edition
Making it personal : how to profit from personalization without invading privacy by Bruce Kasanoff( file )
3 editions published in 2001 in English and held by 34 libraries worldwide
Extreme trust honesty as a competitive advantage by Don Peppers( file )
4 editions published between 2012 and 2014 in English and held by 24 libraries worldwide
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices and integrity-based customer support
Uno por uno : el marketing del siglo XXI by Don Peppers( Book )
5 editions published between 1996 and 2000 in Spanish and held by 24 libraries worldwide
 
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Alternative Names
רוג'רס, מרתה 1952-
ロジャーズ, マーサ
Languages
English (191)
French (6)
Spanish (5)
German (4)
Japanese (4)
Chinese (3)
Covers
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