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Waters, Joe 1967-

Works: 2 works in 8 publications in 1 language and 223 library holdings
Roles: Author
Classifications: HF5414, 658.8
Publication Timeline
Publications about Joe Waters
Publications by Joe Waters
Most widely held works by Joe Waters
Cause marketing for dummies by Joe Waters( Book )
7 editions published in 2011 in English and held by 164 libraries worldwide
Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge
Cause marketing for dummies by Joanna MacDonald( file )
1 edition published in 2013 in English and held by 0 libraries worldwide
Create a mutually beneficial partnership between nonprofit and for-profit enterprisesCause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog,, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits bothThis guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and moreExplains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and GowallaFeatures case studies that illustrate successful campaign techniquesCause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing
English (8)
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