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Radford, Marie L.

Works: 28 works in 78 publications in 1 language and 2,940 library holdings
Genres: Conference papers and proceedings  Use studies 
Roles: Author, Editor, Speaker, Research team member, Researcher, Research team head
Classifications: Z711, 025.52
Publication Timeline
Publications about Marie L Radford
Publications by Marie L Radford
Most widely held works by Marie L Radford
The reference encounter : interpersonal communication in the academic library by Marie L Radford( Book )
10 editions published in 1999 in English and held by 695 libraries worldwide
Conducting the reference interview : a how-to-do-it manual for librarians by Catherine Sheldrick Ross( Book )
9 editions published in 2009 in English and held by 562 libraries worldwide
Find your bearings in this rapidly evolving hybrid reference environment through proven strategies, advice, exercises and research from three experts in the field. The revised second edition of this practical how-to for all types of librarians will teach you to understand the needs of public, academic and special library users across any virtual setting - email, text messaging, social networking websites - as well as in traditional and face-to-face models of communication. Based on the latest research in communication theory, the book includes new exercises and examples to help you practice effective reference transactions and avoid common pitfalls. Guidance for helping users with special language-related needs (such as speech and hearing disabilities and English Language Learners) and social difficulties is also included, as are updated chapters on readers' advisory interviewing and policy and training procedures. An extensively revised chapter on virtual reference features new sections on live chat and instant messaging services, as well as a discussion of Web 2.0 initiatives and updated information on e-mail reference. Pooling their wealth of experience, the authors share real-life interview examples alongside constructive critiques and practical suggestions to improve interviewing methods
Web research : selecting, evaluating, and citing by Marie L Radford( Book )
12 editions published between 2002 and 2006 in English and held by 535 libraries worldwide
Academic library research : perspectives and current trends ( Book )
10 editions published between 2008 and 2009 in English and held by 450 libraries worldwide
Advances in information technology, networked systems, and especially the advent of the Web have driven a rapid and vast change in academic libraries. Almost every aspect of library work has been dramatically impacted by the Web which enabled greatly enhanced remote access to collections and services and has prompted innovations such as virtual reference, e-book and e-journal collection development, and digitized archives. Academic Library Research: Perspectives and Current Trends updates traditional topics that have undergone exceptional, and in some cases, unexpected change since 1990 as well as reaching into new areas that have developed. It combines theoretical scholarship as well as research designed to inform practice, including case studies and user surveys
Reference renaissance : current and future trends ( Book )
8 editions published between 2008 and 2010 in English and held by 392 libraries worldwide
Leading the reference renaissance : today's ideas for tomorrow's cutting-edge services ( Book )
5 editions published in 2012 in English and held by 222 libraries worldwide
Redesigning today's public services focus on reference ( visu )
1 edition published in 2010 in English and held by 29 libraries worldwide
This teleconference explores how reference services are evolving by incorporating new technologies, modes of delivery, and new staffing models
Seeking synchronicity : revelations and recommendations for virtual reference by Lynn Silipigni Connaway( Book )
3 editions published in 2011 in English and held by 5 libraries worldwide
Presents a distillation of prior research work (2005-2008) by the authors and by others about -- or relevant to -- library virtual reference (VR) services. Additionally, the authors provide recommendations on how libraries may sustain and develop VR services and systems
"If it is too inconvenient I'm not going after it" : convenience as a critical factor in information-seeking behaviors by Lynn Silipigni Connaway( file )
1 edition published in 2011 in English and held by 3 libraries worldwide
In today's fast-paced world, anecdotal evidence suggests that information tends to inundate people, and users of information systems want to find information quickly and conveniently. Empirical evidence for convenience as a critical factor is explored in the data from two multi-year, user study projects funded by the Institute of Museum and Library Services. The theoretical framework for this understanding is founded in the concepts of bounded rationality and rational choice theory, with Savolainen's (2006) concept of time as a context in information seeking, as well as gratification theory, informing the emphasis on the seekers' time horizons. Convenience is a situational criterion in peoples' choices and actions during all stages of the information-seeking process. The concept of convenience can include their choice of an information source, their satisfaction with the source and its ease of use, and their time horizon in information seeking. The centrality of convenience is especially prevalent among the younger subjects ("millennials") in both studies, but also holds across all demographic categories -- age, gender, academic role, or user or non-user of virtual reference services. These two studies further indicate that convenience is a factor for making choices in a variety of situations, including both academic information seeking and everyday-life information seeking, although it plays different roles in different situations
Seeking synchronicity OCLC, Rutgers researchers explore virtual reference services by analyzing chat transcripts by Robert C Bolander( file )
1 edition published in 2006 in English and held by 2 libraries worldwide
Lynn Silipigni Connaway, OCLC Consulting Research Scientist, and Marie L. Radford, Associate Professor at the Rutgers University School of Communication, Information & Library Studies, are conducting a two-year, multiphase study of virtual reference services (VRS) from user, non-user and librarian perspectives. Supported by a grant from the Institute of Museum and Library Services and in-kind contributions from OCLC and Rutgers, the study will investigate factors that influence the selection and use of synchronous (e.g., Internet chat-based) VRS and study user and staff perceptions of satisfaction. It also seeks to develop research-based recommendations for VRS staff to increase user satisfaction with the virtual reference experience
Virtual reference service quality critical components for adults and the Net-Generation by Lynn Silipigni Connaway( file )
1 edition published in 2010 in English and held by 1 library worldwide
The project, "Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and Librarian Perspectives," studied the habits and needs of virtual reference services (VRS) users to identify characteristics for informing library system and service development. The results of the online surveys and telephone interviews for users of VRS are the focus of this paper. One hundred thirty-seven VRS users completed web-based online surveys and 76 completed telephone interviews. Both quantitative and qualitative data were collected and analyzed using descriptive statistics, grounded theme analyses, and the Critical Incident Technique. Findings indicate that participants had used other modes of reference service. However, they found chat reference to be the least intimidating mode. The leading factor for choosing VRS was convenience. Anytime/anywhere access to VRS, its immediacy, and efficiency were factors in service selection. Knowledgeable librarians with positive attitudes and good communication skills also were found to be critical. Results for members of the Net Gen were compared to those of older adults. Both Net Gen (Net Generation) and adult participants were likely to be repeat users and had positive reactions to VRS. Net Gens were more likely to use the service if it was recommended to them. It was also more desirable to the younger VRS users to have the ability to develop a personal relationship with the librarian and to interact with a specific, familiar librarian. Users of VRS want librarians to provide specific information quickly, through a variety of formats. This article provides implications and recommendations for practice and library education. Librarians need to provide accurate information in a variety of service modes in a hybrid reference model that provides convenient, authoritative, reliable services to meet an array of diverse needs and communication preferences
Not dead yet! a longitudinal study of query type and ready reference accuracy in live chat and IM reference by Marie L Radford( file )
1 edition published in 2012 in English and held by 1 library worldwide
Research reveals that users of virtual reference services (VRS) value accurate answers to their queries and a pleasant interpersonal encounter. Findings from a longitudinal study compare two sets of randomly selected VRS transcripts, one of 850 live chat sessions from 2004 to 2006, and the second of 560 live chat and instant messaging (Qwidget) sessions from 2010. The investigation of the international QuestionPoint (OCLC, 2012) transcripts includes comparisons by query type (e.g., ready reference, policy and procedural, subject search) and by accuracy of answers to the subset identified as ready reference (e.g., fact-based queries). Findings indicate that percentages of ready reference queries are remaining stable, having increased slightly from 27% (243 of 915 queries found in 850 transcripts) in 2004-2006 to 31% (179 of 575 queries found in 560 transcripts) in the 2010 dataset. Additionally, accuracy of answers was found to have improved. The percentage of correct and complete responses with citations given by VRS librarians or staff members answering ready reference questions was found to have increased from 78% (141) in 2004-2006 to 90% (151) in 2010
Sense-making and synchronicity information-seeking behaviors of Millennials and Baby Boomers by Lynn Silipigni Connaway( file )
1 edition published in 2008 in English and held by 1 library worldwide
A challenge facing libraries is to develop and update collections and services to meet the needs of the multiple generations of users with differing approaches to information seeking. The different characteristics and information needs of 'Baby Boomers' and 'Millennials' present a dichotomy for library service and system development. Results are reported here for two research projects that investigated habits and needs of library users and non-users. Both studies sought to identify how and why individuals seek and use information. The first study deals with the findings of focus group interviews with seventy-eight randomly selected participants, and fifteen semi-structured interviews with a subset of these participants. The second study reports the results of focus group interviews with twenty-three Millennials, and an analysis of 492 virtual reference services (VRS) transcripts. The studies indicate that both generations consistently identify Google and human sources as the first sources they use for quick searches. The younger Millennials mentioned consulting parents most frequently, while the older Millennials consult friends and professors. Baby Boomers indicate that they consult their personal libraries and colleagues. The findings have implications for the development of next generation library online catalogs, as well as services, including VRS
Chattin' 'bout my generation : comparing virtual reference use of millennials to older adults by Marie L Radford( Article )
1 edition published in 2012 in English and held by 1 library worldwide
This chapter provides an overview of a research project that studied generational differences in the attitudes toward and use of virtual reference (VR), and the information-seeking and communication behaviors of members of the Millennial generation (Prensky, 2001) when compared to older adults. It reports findings from the Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and Librarian Perspectives (Radford & Connaway, 2005-2008) grant project funded by the Institute of Museum and Library Services (IMLS), Rugers University, and Online Computer Library Center (OCLC). Results shed light on how people of different ages make decisions to use VR, what their preferred modes of communication are, what they like and dislike about VR, and how these services can be made more attractive to nonusers, who can be seen as potential users. Research-based recommendations with the key implications for sustainability and growth of consortial VR, library use instruction, and marketing are suggested
Service sea change : clicking with screenagers through virtual reference by Lynn Silipigni Connaway( file )
1 edition published in 2007 in English and held by 1 library worldwide
Web-based reference services such as synchronous, (chat reference or "Ask-a-Librarian" services) and asynchronous (email) virtual reference services (VRS) have become common features of academic library home pages. In the current economic and technological environment, evaluation to determine the sustainability of VRS is crucial. An international research project, funded by the Institute of Museum and Library Services, Rutgers, The State University of New Jersey, and OCLC, Online Computer Library Center, Inc., investigates factors that influence the selection and use of synchronous VRS. This study, one of the first large-scale VRS studies to include both users and non-users of the Millennial Generation, innovatively addresses issues concerning the evaluation, sustainability, and relevance of VRS for academic libraries by soliciting screenagers' perceptions. Three focus group interviews were conducted with "screenagers"--Twelve to eighteen year-old non-users of VRS. These potential future academic library users are comfortable in a virtual environment, use instant messaging (IM) for socializing and collaborative homework, yet perceive VRS differently than these other virtual encounters. The results of these focus group interviews provide new insights to why screenagers choose not to use VRS and what would make them try VRS. The study identifies ways to increase the visibility and use of VRS, and to improve service, which could help secure funding allocations, and the growth and improvement of services. These results can influence the development of academic library services and systems for the Millennial Generation
Rutgers University DLI-II faculty and student focus group report by Dan O'Connor( Archival Material )
1 edition published in 2004 in English and held by 1 library worldwide
Power, knowledge, and fear : feminism, Foucault, and the stereotype of the female librarian by Marie L Radford( Article )
1 edition published in 1997 in English and held by 1 library worldwide
Relational aspects of reference interactions : a qualitative investigation of the perceptions of users and librarians in the academic library by Marie L Radford( Book )
1 edition published in 1993 in English and held by 1 library worldwide
"Are we getting warmer?" query clarification in live chat virtual reference by Marie L Radford( file )
1 edition published in 2011 in English and held by 1 library worldwide
As virtual reference services (VRS) have become vital alternatives to traditional face-to-face (FtF) and phone reference, guidelines for best practices emerged to ensure that users are being well served across different modes of service delivery. Yet much remains to be understood about whether and how the essential process of query clarification occurs in the live chat reference environment. This study is among the first large-scale analyses of chat transcripts from libraries of different types, sizes, and world-wide geographic regions. It reports results from a qualitative analysis of a random sample of 850 transcripts from QuestionPoint, a 24/7/365 cooperative reference service administered by OCLC Online Computer Library Center with one thousand plus member libraries across the world
On virtual face-work an ethnography of communication approach to a live chat reference interaction by Marie L Radford( file )
1 edition published in 2011 in English and held by 1 library worldwide
Erving Goffman's theoretical framework and concept of face-work has the potential to greatly increase the understanding of interpersonal dynamics in computer-mediated communication realms. This research used an ethnography of communication approach and the concept of face-work to analyze the transcript of an interaction between a librarian and a library user in a Web-based virtual reference service environment. This highly goal-oriented interaction, even though it lacks the immediacy of face-to-face interaction, was found to be a rich source of face-work
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Alternative Names
Radford, Marie
Radford, Marie L. 1951-
English (70)
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