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Adams, Richard

Works: 1 works in 7 publications in 1 language and 542 library holdings
Roles: Author
Classifications: HF6146.I58, 659.14
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Publications about Richard Adams
Publications by Richard Adams
Most widely held works by Richard Adams
Www.advertising by Richard Adams( Book )
7 editions published in 2003 in English and held by 542 libraries worldwide
Publisher's description: The web has opened previously unimaginable doors for marketers and ad designers alike. Advertising on the web is generally cheaper than other media--and for the money, more likely to reach a much wider audience. However, successful web advertising must present a mix of form and function, appear attractive and compelling, and provide an inescapable reason for looking, reading, and making that vital click-through to the advertiser's website. With 50 dazzling full-color illustrations highlighting some of the web's best advertising campaigns, www.advertising offers a comprehensive look at an expansive and exciting medium and reveals dozens of surefire strategies for advertising success. Readers will find in-depth explanations of web-authoring software; fantastic effects like animation, banners, and mouseovers; and the myriad other digital tools available. They'll also discover winning, easy-to-learn techniques to help create memorable and successful web advertising. This important addition to the Design Directories series is an essential resource for every designer, advertiser, and marketer
Alternative Names
Adams Richard Frank 1964-....
English (7)
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