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Dekimpe, Marnik G.

Overview
Works: 68 works in 172 publications in 3 languages and 394 library holdings
Roles: Author, Editor, Other
Classifications: HF5415.32, 658.8342
Publication Timeline
Key
Publications about Marnik G Dekimpe
Publications by Marnik G Dekimpe
Most widely held works by Marnik G Dekimpe
Erosion and variability in brand loyalty ( Book )
6 editions published in 1996 in English and held by 67 libraries worldwide
Sustained spending and persistent response : a new look at long-term marketing profitability by Marnik G Dekimpe( Book )
7 editions published between 1996 and 1997 in English and held by 62 libraries worldwide
"Globalization" : modeling technology adoption timing across countries by Marnik G Dekimpe( Book )
18 editions published between 1996 and 1998 in English and held by 30 libraries worldwide
Multi-market and global diffusion by Marnik G Dekimpe( Book )
9 editions published between 1998 and 2000 in English and held by 17 libraries worldwide
Comparing adoption patterns : a global approach by Marnik G Dekimpe( Book )
6 editions published in 1996 in English and French and held by 13 libraries worldwide
Global diffusion of technological innovations : a couple-hazard approach by Marnik G Dekimpe( Book )
9 editions published in 1998 in English and held by 12 libraries worldwide
Modelling global diffusion by Marnik G Dekimpe( Book )
5 editions published between 1994 and 1995 in English and held by 11 libraries worldwide
Global diffusion of network technologies : a double-hazard approach by Marnik G Dekimpe( Book )
7 editions published in 1997 in English and held by 10 libraries worldwide
Veranderende datasets binnen de marketing: puur zegen of ook bron van frustratie? by Marnik G Dekimpe( Book )
2 editions published in 2003 in Dutch and held by 10 libraries worldwide
Persistence in foreign exchange rates by Linda M Van de Gucht( Book )
2 editions published between 1993 and 1995 in English and held by 6 libraries worldwide
The European consumer: united in diversity? by Aurélie Lemmens( Book )
6 editions published in 2005 in English and held by 6 libraries worldwide
Generalizing about trade show effectiveness : a cross-national comparison ( Book )
4 editions published between 1996 and 1997 in English and held by 5 libraries worldwide
Trade shows are a multi-billion dollar business in the US and the UK, but little is known about the determinants of trade show effectiveness. In this paper, we build a model that captures differences in trade show effectiveness across industries, across companies and across two countries. We focus on the differences in trade show effectiveness measured in a similar way across similar samples of 221 US and 135 UK firm-show experiences between 1982 and 1993. While the variables explain different amounts of variance in these two countries and some variables tend to have different relative effects, the similarities outweigh the differences. We are able to generalize about the effect of various show selection (go-not go) variables as well as tactical variables (booth size, personnel, etc.) on observed performance. We discuss the implications of our research for developing benchmarks for trade show performance
On the predictive content of production surveys : a Pan-European study by Aurélie Lemmens( Book )
5 editions published in 2004 in English and held by 5 libraries worldwide
For over forty years, Business Tendency Surveys have been collected in multiple member states of the European Union. Previous research has studied the predictive accuracy of the expectation variables included in those surveys through bivariate, within-country, Granger-causality tests, which has resulted in mixed conclusions. We extend previous research in various ways, as we (i) explicitly allow for cross-country influences, and (ii) do so using both bivariate and multivariate Granger-causality tests. Specifically, the multivariate El-Himdi and Roy test is adapted to jointly test the forecasting value of multiple production expectation series, to assess whether part of this joint effect is indeed due to cross-country influences, and to determine which countries' expectation series have most "clout" in predicting the production levels in the other member countries, or have higher "receptivity", in that their production levels are Granger-caused by the other countries' expectations
Establishing the internet channel : short-term pain but long-term gain? by Inge Geyskens( Book )
3 editions published in 2000 in English and held by 5 libraries worldwide
Time-series models in marketing by Marnik G Dekimpe( Book )
4 editions published between 2000 and 2006 in English and held by 5 libraries worldwide
Intra- and inter-channel competition in local-service sectors by Kathleen Cleeren( Book )
5 editions published in 2005 in English and held by 5 libraries worldwide
Weathering tight economic times : the sales evolution of consumer durables over the business cycle by B Deleersnyder( Computer File )
5 editions published in 2003 in English and held by 5 libraries worldwide
Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have an equal impact on every industry, nor on all firms in that industry. Using recent time-series developments, we introduce various measures to quantify the extent and nature of business-cycle fluctuations in sales. Specifically, we discuss the notions of cyclical volatility and cyclical comovement, and consider two types of cyclical asymmetry related, respectively, to the relative size of the peaks and troughs and the rate of change in upward versus downward parts of the cycle. In so doing, we examine how consumers adjust their purchasing behavior across different phases of the business cycle. We apply these concepts to a broad set (24) of consumer durables, for which we analyze the cyclical sensitivity in their sales evolution. In that way, we (i) derive a novel set of empirical generalizations, and (ii) test different marketing theory-based hypotheses on the underlying drivers of cyclical sensitivity
Decomposing Granger causality over the spectrum by Aurélie Lemmens( Book )
5 editions published in 2004 in English and held by 5 libraries worldwide
We develop a bivariate spectral Granger-causality test that can be applied at each individual frequency of the spectrum. The spectral approach to Granger causality has the distinct advantage that it allows to disentangle (potentially) di?erent Granger- causality relationships over di?erent time horizons. We illustrate the usefulness of the proposed approach in the context of the predictive value of European production expectation surveys
The impact of business-cycle fluctuations on private-label share by Lien Lamey( Book )
3 editions published in 2005 in English and held by 2 libraries worldwide
The connected customer : the changing nature of consumer and business markets by Stefan H. K Wuyts( file )
1 edition published in 2010 in English and held by 0 libraries worldwide
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld).€Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconside
 
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Alternative Names
Dekimpe, M. G.
Dekimpe, Marnik
Languages
English (109)
Dutch (2)
French (1)
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