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陳正平 (企業管理)

Overview
Works: 9 works in 9 publications in 1 language and 104 library holdings
Classifications: HF5439.H54, 658.8
Publication Timeline
Key
Publications about 陳正平
Publications by 陳正平
Most widely held works by 陳正平
Shu wei da er wen zhu yi : wang lu shi dai de sheng cun jing zheng ce lue by Xuhuazi( Book )
1 edition published in 1999 in Chinese and held by 28 libraries worldwide
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )
1 edition published in 2000 in Chinese and held by 26 libraries worldwide
Examines marketing strategies for high-tech products and why they differ from those in other industries
Inside the tornado : marketing strategies from Silicon Valley's cutting edge by Geoffrey A Moore( Book )
1 edition published in 1999 in Chinese and held by 24 libraries worldwide
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership
The Eng@ged customer : the new rules of Internet direct marketing by Hans Peter Brondmo( Book )
1 edition published in 2001 in Chinese and held by 17 libraries worldwide
"Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." "The Eng@ged Customer makes Brondmo's expertise available to executives, managers and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success."--Jacket
Guan li xiao shu = The little book of management ( Book )
1 edition published in 2001 in Chinese and held by 3 libraries worldwide
Xing xiao xiao shu = The little book of marketing ( Book )
1 edition published in 2001 in Chinese and held by 3 libraries worldwide
Jing zheng xiao shu = The little book of competition ( Book )
1 edition published in 2001 in Chinese and held by 1 library worldwide
Ce lue xiao shu = The little book of strategy ( Book )
1 edition published in 2001 in Chinese and held by 1 library worldwide
Ling dao xiao shu = The little book of leadership ( Book )
1 edition published in 2001 in Chinese and held by 1 library worldwide
 
Languages
Chinese (9)
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