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麥金納 (McKenna, Regis, 1940- )

Works: 3 works in 4 publications in 1 language and 66 library holdings
Roles: Author
Classifications: HF5415.5, 658.812
Publication Timeline
Publications about 麥金納
Publications by 麥金納
Most widely held works by 麥金納
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna( Book )
1 edition published in 2003 in Chinese and held by 35 libraries worldwide
"What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship - and how? In this new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging - and essentially different - marketing paradigm."--Jacket
Tiao zhanIBM : xiao gong si ru he da bai ju ren qi ye by Mai jin na( Book )
1 edition published in 1991 in Chinese and held by 18 libraries worldwide
Chuang xin shi dai de xing xiao ce lue by Regis McKenna( Book )
2 editions published between 1985 and 1987 in Chinese and held by 13 libraries worldwide
Chinese (4)
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