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墨爾 (Moore, Geoffrey A., 1946-)

Overview
Works: 6 works in 6 publications in 1 language and 104 library holdings
Roles: Author
Classifications: HF5439.H54, 658.8
Publication Timeline
Key
Publications about 墨爾
Publications by 墨爾
Most widely held works by 墨爾
Dealing with Darwin : how great companies innovate at every phase of their evolution by Geoffrey A Moore( Book )
1 edition published in 2007 in Chinese and held by 28 libraries worldwide
Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A Moore( Book )
1 edition published in 2000 in Chinese and held by 26 libraries worldwide
Examines marketing strategies for high-tech products and why they differ from those in other industries
Da jin gang fa ze : gao ke ji xuan gu tou zi mi ji by Zhen Sun( Book )
1 edition published in 1998 in Chinese and held by 18 libraries worldwide
Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets by Geoffrey A Moore( Book )
1 edition published in 1996 in Chinese and held by 16 libraries worldwide
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption
Da jin gang fa ze : tou zi gao ke ji gong si ying de ce lue by Mu er( Book )
1 edition published in 2000 in Chinese and held by 15 libraries worldwide
Huan gui ce lue : zai chuang gao cheng chang de xin wu li fen xi by Geoffrey A Moore( Book )
1 edition published in 2012 in Chinese and held by 1 library worldwide
 
Languages
Chinese (6)
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