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Geroski, Paul

Works: 2 works in 22 publications in 1 language and 1,255 library holdings
Roles: Author
Publication Timeline
Publications about Paul Geroski
Publications by Paul Geroski
Most widely held works by Paul Geroski
Fast second : how smart companies bypass radical innovation to enter and dominate new markets by Constantinos Markides( Book )
17 editions published between 2004 and 2005 in English and Undetermined and held by 412 libraries worldwide
Why being a "fast second" is often more financially rewarding than being at the cutting edge if you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator
The effect of entry on profit margins in the short and long run by Paul A Geroski( Book )
5 editions published between 1988 and 1990 in English and held by 9 libraries worldwide
English (21)
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