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Lehmann-Ortega, Laurence (1969-....).

Overview
Works: 3 works in 3 publications in 2 languages and 10 library holdings
Publication Timeline
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Publications about Laurence Lehmann-Ortega
Publications by Laurence Lehmann-Ortega
Most widely held works by Laurence Lehmann-Ortega
Building social business models lessons from the Grameen experience by Yvelines) Groupe HEC (Jouy-en-Josas( Book )
1 edition published in 2009 in English and held by 4 libraries worldwide
Les stratégies de rupture ( Book )
1 edition published in 2009 in French and held by 4 libraries worldwide
L' innovation stratégique caractérisation, typologie et accessibilité aux entreprises existantes by Laurence Lehmann-Ortega( Book )
1 edition published in 2006 in French and held by 2 libraries worldwide
The purpose of this research is to demystify strategic innovation (SI) and to show that established firms also have access to it. We define SI as the successful introduction of a radically new business model in an industry. The components of a business model are the value proposition for the customer, the value architecture et the revenue model, which is the financial part of the two previous components. Thus, SI can have two types of sources corresponding to the two main components of the business model. A SI can either be generated by the radical change of a single component of the business model or of both at the same time. We call disruptive strategy the first type of SI and breakthrough the second one. Those research propositions have been synthesized as a typology and illustrated by eight case studies. This field research has brought us to identify an additional level of intensity. Thus, some SI destroy the former existing business model (we called them exclusive business models) whereas others allow both old and new business models to coexist (coexisting business models). Our case studies seem to corroborate the fact that the former come from SI aiming the market as a whole, whereas the latter address a niche or create a new market. Finally, in all the cases, established companies have access to SI under the condition that they undergo a double loop learning, which questions the mental schemes inherited from the past
 
Alternative Names
Lehmann-Ortega, L.
Ortega, L. Lehmann-
Ortega, Laurence Lehmann-
Languages
French (2)
English (1)
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