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Radu, Miruna

Overview
Works: 4 works in 12 publications in 1 language and 177 library holdings
Roles: 958, Author
Publication Timeline
Key
Publications about Miruna Radu
Publications by Miruna Radu
Most widely held works by Miruna Radu
Psychologie de la communication et persuasion : théories et applications by Claude Chabrol( Book )
5 editions published in 2008 in French and held by 105 libraries worldwide
Leadership et management : être leader, ça s'apprend! by Denis Cristol( Book )
3 editions published in 2011 in French and held by 66 libraries worldwide
La boîte à malices de la beauté, stratégies discursives et iconiques des publicités pour produits cosmétiques amincissants une question de comparaison sociale by Miruna Radu( Book )
3 editions published between 2003 and 2004 in French and held by 3 libraries worldwide
Les publicités actuelles pour produits cosmétiques amincissants mettent en scène des femmes-mannequins très belles et minces. Ce dispositif persuasif favorisant la comparaison ascendante n'est pas toujours le plus adéquat pour conduire à une intention comportementale d'achat. En effet, l'impact des stratégies iconiques de comparaison sociale (ascendante, latérale, descendante) sur l'intention comportementale passe par la modification des croyances dans l'efficacité objective (attente de résultat) et l'efficacité subjective (auto-efficacité) des femmes destinataires. Cet impact dépend du degré d'implication (forte vs faible) des femmes destinataires et il est modéré par le cadrage de l'information (positif vs négatif) au niveau de l'accroche publicitaire
L'orientation entrepreneuriale des PME à internationalisation rapide et logiques d'identification des opportunités d'exportation : cas des PME agro-industrielles au Maroc by Ahmed Sabbari( file )
1 edition published in 2015 in French and held by 3 libraries worldwide
Despite the growing interest in international entrepreneurship and organizational entrepreneurship as new ways of thinking, academic research in both fields does not seem sufficiently emphasize the underlying processes and dynamics of the accelerated internationalization of SMEs and the formation of their entrepreneurial orientation (EO). This research aims to provide a systemic understanding of entrepreneurial processes of the SMEs by placing the logic of determining export opportunities at the heart of our thinking. The work will conclude by a qualitative model explaining the phenomenon in question.The first part of this thesis is devoted to the theoretical foundations of research, addressing key concepts of our conceptual framework. The second part addresses the problem of empirical research. After an initial work of contextualization, are presented and analyzed the results of a multiple case study, conducted in six young Moroccan exporting SMEs in the agro-industrial sector.The research highlights the internal vectors (knowledge, experience and social capital) and external constraints (nature of the activity and the local market characteristics) as determinants of the accelerated internationalization of young SMEs studied. More importantly, two different configurations of the EO dimensions are described in relation with two distinct logics of determining export opportunities (causal logic vs effectuale logic)
 
Alternative Names
Lefebvre Miruna Radu
Radu-Lefebvre, Miruna
Languages
French (12)
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