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Soenen, Guillaume B.

Works: 5 works in 22 publications in 1 language and 887 library holdings
Genres: Case studies 
Roles: Editor
Publication Timeline
Publications about Guillaume B Soenen
Publications by Guillaume B Soenen
Most widely held works by Guillaume B Soenen
Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives by Bertrand Moingeon( Book )
16 editions published between 2002 and 2004 in English and held by 260 libraries worldwide
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of Organizational Identities is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings
Operationalising the concept of corporate identity : articulating the corporate identity mix and the corporate identity management mix by John M. T Balmer( Book )
2 editions published between 1997 and 1998 in English and held by 8 libraries worldwide
A new approach to corporate identity management by John M. T Balmer( Book )
1 edition published in 1998 in English and held by 5 libraries worldwide
Organizational identities : an integrative perspective ( Book )
1 edition published in 2002 in English and held by 2 libraries worldwide
Organizational identity in practice by Lin Lerpold( file )
2 editions published in 2012 in English and held by 0 libraries worldwide
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be. The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what make
Alternative Names
Soenen, Guillaume.
English (22)
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