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Soenen, Guillaume

Overview
Works: 2 works in 10 publications in 1 language and 31 library holdings
Genres: Case studies 
Roles: Editor
Classifications: HD58.7, 658
Publication Timeline
Key
Publications about Guillaume Soenen
Publications by Guillaume Soenen
Most widely held works by Guillaume Soenen
Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives by Bertrand Moingeon( Book )
8 editions published in 2002 in English and held by 29 libraries worldwide
This volume is devoted to an issue of increasing importance in management theory and practice - organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalization of business and organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research
Organizational identity in practice by Lin Lerpold( Computer File )
2 editions published in 2012 in English and held by 2 libraries worldwide
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be.The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what make
 
Languages
English (10)
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