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Pavillet, Marie-France

Overview
Works: 40 works in 58 publications in 1 language and 681 library holdings
Genres: Biography  Guidebooks  Portraits  Case studies  History 
Roles: Translator
Classifications: HD31, 658
Publication Timeline
Key
Publications about Marie-France Pavillet
Publications by Marie-France Pavillet
Most widely held works by Marie-France Pavillet
Les clés du marketing by Philip Kotler( Book )
4 editions published between 2003 and 2008 in French and held by 85 libraries worldwide
L'innovation : un cercle vertueux by Thomas J Peters( Book )
2 editions published in 1998 in French and held by 70 libraries worldwide
A l'heure où tout peut être produit moins cher ailleurs, l'innovation semble être la seule stratégie de survivre, la seule source d'avantage concurrentiel durable. Donc il faut mettre l'imagination au pouvoir. Dans un marché déjà très saturé, l'auteur décrit quelques entreprises innovatrices qui ont imposé leur "marque" (Tommy Hilfiger, Nike, Rubbermaid, Boots, Sony, etc.). [SDM]
Comprendre nos comportements d'achat la science du shopping by Paco Underhill( Book )
2 editions published in 2009 in French and held by 65 libraries worldwide
L'auteur a observé le comportement des clients dans les magasins pour mieux comprendre l'acte d'achat. Pourquoi les achats des hommes ressemblent-ils de plus en plus à ceux des femmes ? Pourquoi le travail des femmes a-t-il modifié les supermarchés ? Pourquoi Internet ne remplacera-t-il pas les centres commerciaux ? Il donne des explications sur les techniques de présentation du produit
Jack : straight from the gut by Jack Welch( Book )
3 editions published between 2002 and 2007 in French and held by 54 libraries worldwide
Acknowledged by many as the greatest corporate leader in the world, Jack Welch's story offers the classic tale of a self-made man. Welch's business career embodies the American dream and aims to provide an inspiration for working men and women
Nudge : improving decisions about health, wealth, and happiness by Richard H Thaler( Book )
3 editions published between 2010 and 2012 in French and held by 48 libraries worldwide
Nudge: le petit coup de pouce décisif qui permet de faire pencher la balance du bon côté. Parce que la décision n'est pas toujours la plus évidente, les auteurs nous expliquent quelles erreurs sont à l'origine de nos mauvais choix, et surtout, nous guident vers une pensée plus humaine pour prendre la bonne route au bon moment. [source : 4e de couv.]
Ten deadly marketing sins : signs and solutions by Philip Kotler( Book )
1 edition published in 2007 in French and held by 46 libraries worldwide
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
La science du shopping : comment le merchandising influence l'achat by Paco Underhill( Book )
1 edition published in 2007 in French and held by 45 libraries worldwide
Analyse du comportement du client dans le commerce de détail. La dynamique et la mécanique du shopping; en quoi l'âge et le genre fait la différence. [SDM]
The halo effect-- and the eight other business delusions that deceive managers by Philip M Rosenzweig( Book )
1 edition published in 2009 in French and held by 41 libraries worldwide
Challenges popular misconceptions about business success, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits
Ce qui compte vraiment les 5 défis pour l'entreprise : valeurs - innovation - adaptabilité - passion - idéologie by Gary Hamel( Book )
1 edition published in 2012 in French and held by 33 libraries worldwide
Le jour d'après... : sans réduction des inégalités, pas de sortie de crise ! by Robert B Reich( Book )
1 edition published in 2011 in French and held by 31 libraries worldwide
Thinking in new boxes : a new paradigm for business creativity by Luc de Brabandere( Book )
1 edition published in 2013 in French and held by 30 libraries worldwide
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments
Leading with sense : the intuitive power of savoir-relier by Valérie Gauthier( Book )
2 editions published in 2014 in French and held by 26 libraries worldwide
Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for building sensible, trustworthy, and lasting relationships that enables leaders to value difference, work across boundaries, and navigate complex systems. Savoir-relier teaches leaders to tap into their senses in the midst of strategizing, allowing them to act intuitively and rationally at once. Few leaders dare to claim that their "gut feelings" are critical to their decisions. But, by engaging their intuition, they are able to draw on experience, better appreciate their environment, build confidence, and summon the courage to tackle the task at hand. Leading with Sense trains readers to be poets and translators in the business context. With savoir-relier, we can write our own stories, deciphering the challenges that we face with acumen, humility, and respect. Using real-world examples of this pioneering approach, Gauthier provides readers with methods and tools for cultivating a savoir-relier mindset to build positive relationships, nurture diversity, drive mindful innovation, and foster success
The one minute manager by Kenneth H Blanchard( Book )
3 editions published in 2015 in French and held by 22 libraries worldwide
La 4e de couv. indique : "Qu'est-ce qu'un manager efficace ? Dans cette allégorie, devenue l'un des grands classiques du management, les auteurs expliquent au lecteur qu'il s'agit non seulement d'accroître la productivité et les profits de son entité, mais aussi de contribuer à l'épanouissement des membres de son équipe. Cette quête initiatique du manager idéal ne manque pas d'interpeller par sa simplicité et sa limpidité. Elle propose au lecteur quelques principes élémentaires très précieux pour bien gérer les hommes. Cette nouvelle édition introduit dans le conte une approche nouvelle, plus collaborative, plus motivante, adaptée au monde d'aujourd'hui. Une lecture hautement recommandée pour tous les managers actuels et futurs, et qui constitue un excellent support de formation."
Tough choices : a memoir by Carly Fiorina( Book )
2 editions published in 2007 in French and held by 15 libraries worldwide
By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. Her career path would have been remarkable for anyone, but in an industry dominated by men, it was unprecedented. Fiorina was a liberal arts major and law school dropout who hadn't even considered a business career until her mid-twenties. But soon she was blazing through big jobs at AT & T and then Lucent Technologies, with a growing reputation as a creative, hardworking, visionary leader. For six years, as she led HP through drastic changes and a controversial merger, she was the subject of analysis, debate, and speculation. She appeared on the cover of every business magazine and her every word was scrutinized. Finally, fired by a dysfunctional board of directors, she became a face on the nightly news.--From publisher description
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )
2 editions published in 2004 in French and held by 10 libraries worldwide
Le droit d'informer : le rôle des médias dans le développement économique by Banque internationale pour la reconstruction et le développement( file )
in French and held by 8 libraries worldwide
Une presse indépendante est essentielle pour un développement économique équitable : elle contribue à donner la parole aux personnes pauvres et privées de droit. Des médias autonomes participent également à l'édification de bases solides pour une société libre et transparente. Les auteurs, parmi lesquels figurent quelques Prix Nobel, comme Joseph Stiglitz, ancien économiste en chef de la Banque Mondiale et le célèbre Gabriel García Márquez, étudient le rôle des médias comme garde-fous des secteurs publics et privés et la politique en matière de liberté de la presse. Ils jugent également les effets nuisibles que peut causer un journalisme irresponsable et contraire à l'éthique. Un ouvrage de réflexion pour les étudiants, les professeurs et les chercheurs en communication et pour ceux qui s'intéressent au pouvoir et à l'impact des médias
Péchés mortels en marketing : symptômes et solutions by Philip Kotler( file )
1 edition published in 2007 in French and held by 5 libraries worldwide
Rien que nos droits : quand les handicapés se mobilisent by Joseph Shapiro( Book )
3 editions published between 1993 and 2001 in French and held by 4 libraries worldwide
Model : the ugly business of beautiful women by Michael Gross( Book )
1 edition published in 1995 in French and held by 3 libraries worldwide
"The definitive story of the international modeling business ... Investigative journalist Michael Gross has interviewed modeling's pioneers, survivors, and hangers-on, telling the story of the greats: Lisa Fonssagrives; Anita Colby; Candy Jones; Dorian Leigh and her sister Suzy Parker; Jean Shrimpton and Twiggy; Veruschka and Lauren Hutton; Janice Dickinson and Patti Hansen; and the supermodel Trinity: Christy, Naomi, and Linda"--Http://www.harpercollins.com/catalog/book_xml.asp?isbn=0060541636
Bert Stern : adventures by Bert Stern( Book )
1 edition published in 1997 in French and held by 3 libraries worldwide
 
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Languages
French (36)
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