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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/54415555 Title: The origin of brands : discover the natural laws of product innovation and business survival Author: Al Ries; Laura Ries Publisher: New York : HarperCollins, 2004. ISBN/ISSN: 0060570148 9780060570149 OCLC:54415555
  

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• Brand name products.
• Branding (Marketing)
• Brand name products -- Management.
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