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The origin of brands : discover the natural laws of product innovation and business survival Preview this item
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The origin of brands : discover the natural laws of product innovation and business survival

Author: Al Ries; Laura Ries
Publisher: New York : HarperCollins, 2004.
Edition/Format: Book : English : 1st edView all editions and formats
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Document Type: Book
All Authors / Contributors: Al Ries; Laura Ries
ISBN: 0060570148 9780060570149
OCLC Number: 54415555
Notes: Includes index.
Description: x, 308 p. : ill. ; 22 cm.
Contents: The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
Responsibility: Al Ries and Laura Ries.
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