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Reluctant capitalists : bookselling and the culture of consumption
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Reluctant capitalists : bookselling and the culture of consumption

Author: Laura J Miller
Publisher: Chicago : University of Chicago Press, 2006.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Laura J Miller
ISBN: 0226525902 9780226525907
OCLC Number: 61451522
Description: x, 316 p. ; 24 cm.
Contents: Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics.
Responsibility: Laura J. Miller.
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