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Lifestyle market segmentation

Author: Ronald D Michman
Publisher: New York : Praeger, 1991.
Edition/Format: Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ronald D Michman
ISBN: 0275931595 9780275931599
OCLC Number: 22767377
Description: xii, 220 p. : ill. ; 25 cm.
Contents: Market segmentation concepts -- Identifying market differences -- Market segmentation strategies -- Group dynamics and purchasing influence -- Target markets : singles, teens, and elderly -- Target markets : social class and ethnic groups -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles.
Responsibility: Ronald D. Michman.

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