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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Ronald D Michman |
| ISBN: | 0275931595 9780275931599 |
| OCLC Number: | 22767377 |
| Description: | xii, 220 p. : ill. ; 25 cm. |
| Contents: | Market segmentation concepts -- Identifying market differences -- Market segmentation strategies -- Group dynamics and purchasing influence -- Target markets : singles, teens, and elderly -- Target markets : social class and ethnic groups -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles. |
| Responsibility: | Ronald D. Michman. |
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