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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/33863491 Title: Advertising and culture : theoretical perspectives Author: Mary Cross Publisher: Westport, Conn. : Praeger, 1996. ISBN/ISSN: 0275953513 9780275953515 OCLC:33863491

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Advertising and culture : theoretical perspectives

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Advertising and culture : theoretical perspectives

Author:	Mary Cross
Publisher:	Westport, Conn. : Praeger, 1996.
Edition/Format:	Book : English
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Document Type:	Book
All Authors / Contributors:	Mary Cross Find more information about:
ISBN:	0275953513 9780275953515
OCLC Number:	33863491
Description:	xiii, 136 p. : ill. ; 24 cm.
Contents:	Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson.
Responsibility:	edited by Mary Cross.

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