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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Mary Cross |
| ISBN: | 0275953513 9780275953515 |
| OCLC Number: | 33863491 |
| Description: | xiii, 136 p. : ill. ; 24 cm. |
| Contents: | Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson. |
| Responsibility: | edited by Mary Cross. |
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