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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Mark Meister; Phyllis M Japp |
| ISBN: | 0275969282 9780275969288 |
| OCLC Number: | 48942890 |
| Description: | vi, 203 p. ; 25 cm. |
| Contents: | Introduction: a rationale for studying environmental rhetoric and popular culture -- When Hallmark calls upon nature: images of nature in greeting cards -- Monopoly the National Parks Edition: reading neo-liberal simulacra -- Cultivating the agrarian myth in Hollywood films -- Prime-time subversion: the environmental rhetoric of The Simpsons -- Purification through simplification: nature, the good life, and consumer culture -- An analysis of the "tree-hugger" label -- From Loch Ness monsters to global warming: framing environmental risk in a supermarket tabloid -- A faint green sell: advertising and the natural world -- Environment as consumer icon in advertising fantasy -- Living above it all: the liminal fantasy of sport utility vehicle advertisements. |
| Responsibility: | edited by Mark Meister and Phyllis M. Japp. |
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