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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/48170866 Title: The idea of political marketing Author: Nicholas J O'Shaughnessy; Stephan C M Henneberg Publisher: Westport, Conn. : Praeger, 2002. ISBN/ISSN: 0275975959 9780275975951 OCLC:48170866

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The idea of political marketing

Author:	Nicholas J O'Shaughnessy; Stephan C M Henneberg
Publisher:	Westport, Conn. : Praeger, 2002.
Series:	Praeger series in political communication
Edition/Format:	Book : EnglishView all editions and formats
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Document Type:	Book
All Authors / Contributors:	Nicholas J O'Shaughnessy; Stephan C M Henneberg Find more information about:
ISBN:	0275975959 9780275975951
OCLC Number:	48170866
Description:	xx, 258 p. : ill. ; 25 cm.
Contents:	Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.
Series Title:	Praeger series in political communication
Responsibility:	Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.

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