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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Birgit Zinzius |
| ISBN: | 0275980316 9780275980313 |
| OCLC Number: | 52575961 |
| Description: | xiv, 237 p. : ill. ; 25 cm. |
| Contents: | 1. Going China -- Unparalleled economic growth -- Development without parallels in the global economy -- Bright future -- Development of the hinterland -- Market segmentation -- The Internet : controlling customers, markets, and minds -- Brands make the race -- Market success : not only a question of money and time -- Effort and success are related -- China business in the twenty-first century -- WTO membership, a two-sided decision -- China's IT boom : motor for dramatic change -- Broad choice of investment opportunities -- Future growth markets : IT, biotech, and services -- China, the export giant -- China business and intercultural communication -- Confucianism, more than a philosophy -- The teachings of Confucius -- Confucianism and economic growth -- Communication plus understanding -- Different, but not "a book with seven seals" -- Situation and perspective, the intercultural aspect -- To do's and taboos in China -- Names and forms of salutation -- Professional titles and positions -- Leisure titles : Xiao and Lao -- Mr., Mrs., Ms., Miss -- Greeting -- Topics of conversation -- Language, ignore negatives -- Body language -- Gifts -- Ways of negotiation -- Bureaucracy -- Hierarchy -- Kaihui (endless meetings) and negotiations -- Discussion styles -- Prior to the negotiations -- The contract -- Recommendations for contract drafts -- Negotiations -- Protocol -- Translator -- The Christmas strategy -- 2. The Chinese company, getting started -- Strategies to access the market -- Special strategies for a particular market -- Costs and benefits ; risk and profit -- What China needs -- Preventing the investment site from becoming a trap -- Finding a partner -- Selecting a site and a partner -- The example of smart investors -- Founding a company -- The socioeconomic and legal background -- The way to approval : a marathon with hurdles -- Don't overlook the differences -- Tips for contracts with local authorities -- Qualified employees : foundation for success -- Finding employees, the Chinese labor market -- Chinese labor costs -- Chinese industrial law and foreign companies -- The calendar and holidays -- Management : everything Chinese? -- Integration of expatriates -- Overseas Chinese : the best of both worlds? -- The new generation -- The "old guard" -- The face : an essential concept -- The Chinese picture of humankind -- Keeping, giving, and losing face -- Personal and social face -- Motivating employees : keeping and giving face -- Western-Chinese face problems -- Morals, taboos, and social values -- Money and foreign currency -- Restructuring the banking system -- Financial and monetary policies -- 3. The Chinese company, keeping it running -- Management problems, preprogrammed? -- Efficient company operation, mission impossible? -- Pushing productivity, without losing face -- Implementing vision and mission -- Employee education : essential for success -- IT, setting up the company backbone -- Quality management and the new Chinese standard -- Legal regulations -- Trade laws : changing jurisdiction -- Intellectual property laws (TRIPS) -- Taxes and customs -- Law and Guanxi -- Financial control mechanisms -- The market and marketing -- Market research in China -- Value-added marketing : think "Chinese," act "Western" -- Company names in Chinese -- Advertising in China -- Chinese branding and marketing -- Polite but merciless, competition in China -- Problem areas : distribution and logistics -- A better understanding of the Chinese -- Increased individualism, and a higher standard of living -- Harmony, the moral code of the Chinese -- Guanxi, the universal lubricant -- Money above everything -- Managing in China, learn from experience -- 4. Cross-cultural management -- China's history : cultural knowledge as a management tool -- First contact with the West (nineteenth century) -- Opium wars, fighting for the Chinese market -- Years of chaos (1911-1949) -- Victory of the communists (1949-1966) -- Great proletarian cultural revolution (1966-1976) -- First normalization -- Reforms and opening to the West (since 1976) -- Massacre in the "Square of Heavenly Peace" -- The new China -- Education -- Leisure time -- Chinese food -- Banquets, seating arrangements, toasts, delegations -- Eating and drinking -- A Chinese banquet -- Table manners -- Seating arrangements -- Feng shui -- The expatriate package -- Conclusion -- Appendix 1. Recommended Web sites -- Appendix 2. Abbreviations. |
| Responsibility: | Birgit Zinzius. |
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