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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Jim Pooler |
| ISBN: | 027598172X 9780275981723 |
| OCLC Number: | 52347792 |
| Notes: | Includes index. |
| Description: | 206 p. : ill. ; 24 cm. |
| Contents: | I: How shopping has changed -- Shopping outside the box -- The shopping information gap -- II: The reasons we shop today -- The mindset of shopping -- Motivations for shopping -- Shopping from the heart -- The passionate shopper -- Emotional rewards -- Shopping in the demographic stages of life -- III: The challenge for retailers -- The levels of retail need -- Retail strategies -- Internet retailing. |
| Responsibility: | Jim Pooler. |
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