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Why we shop : emotional rewards and retail strategies
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Why we shop : emotional rewards and retail strategies

Author: Jim Pooler
Publisher: Westport, Conn. : Praeger, 2003.
Edition/Format: Book : EnglishView all editions and formats
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Details

Document Type: Book
All Authors / Contributors: Jim Pooler
ISBN: 027598172X 9780275981723
OCLC Number: 52347792
Notes: Includes index.
Description: 206 p. : ill. ; 24 cm.
Contents: I: How shopping has changed -- Shopping outside the box -- The shopping information gap -- II: The reasons we shop today -- The mindset of shopping -- Motivations for shopping -- Shopping from the heart -- The passionate shopper -- Emotional rewards -- Shopping in the demographic stages of life -- III: The challenge for retailers -- The levels of retail need -- Retail strategies -- Internet retailing.
Responsibility: Jim Pooler.

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