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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
John M Hood |
| ISBN: | 0275984354 9780275984359 |
| OCLC Number: | 60971727 |
| Description: | x, 258 p. ; 25 cm. |
| Contents: | Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion. |
| Responsibility: | John Hood. |
| More information: |
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