skip to content
Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.

Selling the dream : why advertising is good business
Preview this item

Selling the dream : why advertising is good business

Author: John M Hood
Publisher: Westport, Conn. : Praeger Publishers, 2005.
Edition/Format: Book : EnglishView all editions and formats
Rating:

Retrieving ratings and reviews data...  

Get this item

Borrow or obtain a copy

Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John M Hood
ISBN: 0275984354 9780275984359
OCLC Number: 60971727
Description: x, 258 p. ; 25 cm.
Contents: Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
Responsibility: John Hood.
More information:

Reviews

Retrieving WorldCat reviews...
Retrieving EMRO reviews...
Retrieving weRead reviews...
Retrieving Amazon reviews...

Tags

Be the first.