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Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust Preview this item
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Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust

Author: Marc J Epstein
Publisher: Westport, Conn. : Praeger, 2004.
Edition/Format: Book : English
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Genre/Form: Guide (Descripteur de forme)
Document Type: Book
All Authors / Contributors: Marc J Epstein
ISBN: 027598463X 9780275984632
OCLC Number: 55008401
Description: x, 208 p. : ill. ; 25 cm.
Contents: I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
Other Titles: Implementing ecommerce strategies
Responsibility: Mark J. Epstein.

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