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Getting it right the first time : how innovative companies anticipate demand
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Getting it right the first time : how innovative companies anticipate demand

Author: John Katsaros; Peter Christy
Publisher: Westport, Conn. : Praeger, 2005.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Katsaros; Peter Christy
ISBN: 0275984796 9780275984793
OCLC Number: 56608244
Description: xiv, 159 p. ; 24 cm.
Contents: Face off: skating to where the puck will be -- Anticipating change: the case for savvy planning -- Looking at the future -- Knowing where and how to move -- Big plays -- Finding the future -- Positioning for change -- Segmentation: finding your killer application -- Finding the next big thing.
Responsibility: John Katsaros and Peter Christy.
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