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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/62896528 Title: Campaign craft : the strategies, tactics, and art of political campaign management Author: Daniel M Shea; Michael John Burton Publisher: Westport, Conn. : Praeger Publishers, 2006. ISBN/ISSN: 0275989038 9780275989033 0275990044 9780275990046 OCLC:62896528

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Campaign craft : the strategies, tactics, and art of political campaign management

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Campaign craft : the strategies, tactics, and art of political campaign management

Author:	Daniel M Shea; Michael John Burton
Publisher:	Westport, Conn. : Praeger Publishers, 2006.
Series:	Praeger series in political communication
Edition/Format:	Book : English : 3rd ed
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Daniel M Shea; Michael John Burton Find more information about:
ISBN:	0275989038 9780275989033 0275990044 9780275990046
OCLC Number:	62896528
Description:	xvi, 235 p. : ill. ; 25 cm.
Contents:	Series foreword -- Acknowledgments -- List of figures and tables -- 1. Introduction : Consultant-centered campaigns -- 2. The campaign plan -- pt. 1. The lay of the land : understanding the campaign context -- 3. The context of the race -- 4. Demographic research : the theory of aggregate inference -- 5. Candidate and opposition profiles : looking at the record -- pt. 2. Strategic thinking -- 6. Prior electoral targeting -- 7. Polling : the focus of strategic vision -- 8. General strategy -- pt. 3. Voter contact techniques -- 9. Fundraising strategy and tactics -- 10. Strategic communications -- 11. News coverage -- 12. Returning to the grassroots -- 13. Conclusion : The future of political campaign organization -- References -- Index.
Series Title:	Praeger series in political communication
Responsibility:	Daniel M. Shea and Michael John Burton.
More information:	Table of contents

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