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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Daniel M Shea; Michael John Burton |
| ISBN: | 0275989038 9780275989033 0275990044 9780275990046 |
| OCLC Number: | 62896528 |
| Description: | xvi, 235 p. : ill. ; 25 cm. |
| Contents: | Series foreword -- Acknowledgments -- List of figures and tables -- 1. Introduction : Consultant-centered campaigns -- 2. The campaign plan -- pt. 1. The lay of the land : understanding the campaign context -- 3. The context of the race -- 4. Demographic research : the theory of aggregate inference -- 5. Candidate and opposition profiles : looking at the record -- pt. 2. Strategic thinking -- 6. Prior electoral targeting -- 7. Polling : the focus of strategic vision -- 8. General strategy -- pt. 3. Voter contact techniques -- 9. Fundraising strategy and tactics -- 10. Strategic communications -- 11. News coverage -- 12. Returning to the grassroots -- 13. Conclusion : The future of political campaign organization -- References -- Index. |
| Series Title: | Praeger series in political communication |
| Responsibility: | Daniel M. Shea and Michael John Burton. |
| More information: |
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