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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
J Thomas Cannon |
| ISBN: | 0275989046 9780275989040 |
| OCLC Number: | 70114431 |
| Description: | xv, 301 p. : ill. ; 25 cm. |
| Contents: | Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans. |
| Responsibility: | Tom Cannon. |
| More information: |
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