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Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand
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Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand

Author: Michael Payne
Publisher: Westport, Conn. : Praeger Publishers, 2006.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Payne
ISBN: 0275990303 9780275990305
OCLC Number: 62330676
Description: xix, 332 p., [12] p. of plates : ill. ; 25 cm.
Contents: Rings side seat -- Scorpion wars -- Shock and awe -- The shoemaker's vision -- Beyond a brand -- Beating the ambushers -- Operation perfect hosts -- Making IT happen -- To the brink and back -- Coming home -- The future of the rings -- Appendix: The rings and the small screen.
Responsibility: Michael Payne ; foreword by Sir Martin Sorrell.
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