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Marketing in the 21st century
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Marketing in the 21st century

Author: Bruce David Keillor
Publisher: Westport, Conn. : Praeger, ©2007.
Series: Praeger perspectives
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bruce David Keillor
ISBN: 9780275992750 0275992756 9780275992767 0275992764 9780275992774 0275992772 9780275992781 0275992780 9780275992798 0275992799
OCLC Number: 123818257
Description: 4 v. : ill. ; 25 cm.
Contents: v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.
Series Title: Praeger perspectives
Other Titles: Marketing in the twenty-first century
Responsibility: Bruce D. Keillor, general editor.
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