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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Ronald D Michman; Edward M Mazze |
| ISBN: | 0275992829 9780275992828 |
| OCLC Number: | 70230734 |
| Description: | x, 194 p. ; 25 cm. |
| Contents: | Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions. |
| Responsibility: | Ronald D. Michman and Edward M. Mazze. |
| More information: |
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