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The affluent consumer : marketing and selling the luxury lifestyle
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The affluent consumer : marketing and selling the luxury lifestyle

Author: Ronald D Michman; Edward M Mazze
Publisher: Westport, Conn. : Praeger Publishers, 2006.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ronald D Michman; Edward M Mazze
ISBN: 0275992829 9780275992828
OCLC Number: 70230734
Description: x, 194 p. ; 25 cm.
Contents: Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
Responsibility: Ronald D. Michman and Edward M. Mazze.
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