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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/74966617 Title: Chaotic markets : thriving in a world of unpredictability Author: A Coskun Samli Publisher: Westport, Conn. : Praeger Publishers, 2007. ISBN/ISSN: 027599371X 9780275993719 OCLC:74966617

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Chaotic markets : thriving in a world of unpredictability

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Chaotic markets : thriving in a world of unpredictability

Author:	A Coskun Samli
Publisher:	Westport, Conn. : Praeger Publishers, 2007.
Edition/Format:	Book : EnglishView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	A Coskun Samli Find more information about:
ISBN:	027599371X 9780275993719
OCLC Number:	74966617
Description:	xxvii, 198 p. : ill. ; 25 cm.
Contents:	The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
Responsibility:	A. Coskun Samli.
More information:	Table of contents only

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