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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/16088384 Title: Strategic marketing for libraries : a handbook Author: Elizabeth J Wood; Victoria L Young Publisher: New York : Greenwood Press, 1988. ISBN/ISSN: 0313244057 9780313244056 OCLC:16088384

  
  

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• Libraries -- Public relations.
• Libraries -- Marketing.
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Strategic marketing for libraries : a handbook